Information Package / Course Catalogue
Innovation in Tourism
Course Code: TUR536
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to provide an understanding of innovation and related concepts, types of innovation, innovation management process, the effect of innovation on competitiveness and innovation in the tourism industry.

Course Content

Innovation and related concepts, types of innovation, innovation management, innovation in tourism

Name of Lecturer(s)
Learning Outcomes
1.Learning about innovation and related basic concepts
2.Understanding types of innovation
3.Understanding that innovation is a manageable process
4.Understanding the product development process in tourism
5.Learning the applications of innovation in tourism businesses
Recommended or Required Reading
1.Paul Trott, İnovasyon Yönetimi ve Yeni Ürün Geliştirme, Prentice Hall, London, 1998.
2.Belma Suna - Ahmet Vatan, Innovation in Tourism Industry, Nobel Academic Publishing, Ankara, 2020.
3.Academic Articles
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition and importance of innovation
Week 2 - Theoretical
Concepts associated with innovation
Week 3 - Theoretical
Sources of innovation
Week 4 - Theoretical
Determinants of innovation
Week 5 - Theoretical
Features of innovation
Week 6 - Theoretical
Types of innovation
Week 7 - Theoretical
Innovation strategies
Week 8 - Theoretical
General evaluation
Week 9 - Theoretical
Innovation management process and models
Week 10 - Theoretical
The place and importance of innovation in the competitiveness of businesses
Week 11 - Theoretical
Factors driving innovation in tourism
Week 12 - Theoretical
New product development process in tourism
Week 13 - Theoretical
Developments in the field of innovation management in tourism
Week 14 - Theoretical
Examples of innovation in tourism
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment3%10
Term Assignment2%10
Midterm Examination1%30
Final Examination1%50
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory150345
Assignment310030
Term Project210020
Midterm Examination110111
Final Examination120121
TOTAL WORKLOAD (hours)127
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
5
5
4
4
3
4
5
5
4
5
4
3
5
5
OÇ-2
5
5
4
4
3
4
5
5
4
5
4
3
5
5
OÇ-3
5
5
4
4
3
4
5
5
4
5
4
3
5
5
OÇ-4
5
5
4
4
3
4
5
5
4
5
4
3
5
5
OÇ-5
5
5
4
4
3
4
5
5
4
5
4
3
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026