Information Package / Course Catalogue
Digitization in Tourism
Course Code: TUR507
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

In line with the use of technological developments at every stage of life, digitalization in the tourism sector is increasingly common. The competitiveness of the companies, which managed to keep pace with digitalization, is increasing. The aim of the course is to examine the importance and applications of digitalization in the tourism industry.

Course Content

To reveal the effects of digitalization in the tourism sector on businesses and customers and to examine the digitalization examples.

Name of Lecturer(s)
Lec. Ahu YAZICI AYYILDIZ
Learning Outcomes
1.To know the basic concepts of digitalization in tourism
2.Learning the concept of smart city
3.Learning the concept of smart tourism
4.Learning the concept of smart hotels
5.Learning the effects of digital transformation on tourism
Recommended or Required Reading
1.Prof. Dr. Mete Sezgin, Dr. Seda Özdemir Akgül, Dr. Öğr. Üyesi Ayşe Atar, TOURISM 4.0 Digital Transformation , Detay Yayıncılık, 2019.
2.Dr. Öğr. Üyesi Pınar Çelik, Dr. Yunus Topsakal, INDUSTRY 4.0 AND SMART TOURISM , Detay Yayıncılık, 2019.
Weekly Detailed Course Contents
Week 1 - Theoretical
Basic Concepts of Digital Transformation in Tourism Sector
Week 2 - Theoretical
Industry 4.0
Week 3 - Theoretical
Smart City
Week 4 - Theoretical
Smart Tourism
Week 5 - Theoretical
Smart Hotel
Week 6 - Theoretical
Digital Marketing in Tourism Industry
Week 7 - Theoretical
Positive and Negative Effects of Digital Transformation to Tourism
Week 8 - Practice
Midterm Exam
Week 9 - Theoretical
Tourism and Innovation
Week 10 - Theoretical
Tourism and Artificial Intelligence Applications
Week 11 - Theoretical
Virtual Reality in Tourism
Week 12 - Theoretical
Social Media and Tourism 4.0
Week 13 - Theoretical
Tourism 4.0 and Customer Relations Management
Week 14 - Theoretical
Sectoral Research
Week 15 - Theoretical
Sectoral Research
Week 16 - Theoretical
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142256
Assignment220040
Midterm Examination111112
Final Examination116117
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
4
4
4
4
4
OÇ-2
4
5
4
5
4
OÇ-3
4
4
4
4
4
OÇ-4
4
4
4
4
4
OÇ-5
5
4
3
4
4
Adnan Menderes University - Information Package / Course Catalogue