Information Package / Course Catalogue
Qualitative Data Analysis and Computer-Assisted Analysis Techniques
Course Code: TUR539
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to enable students to systematically analyze qualitative research data, apply different qualitative data analysis techniques, and conduct scientific research using MAXQDA software.

Course Content

This course aims to provide theoretical and practical knowledge for the systematic analysis of qualitative research data. The course covers the philosophical foundations of qualitative research, data types, validity and reliability criteria, and ethical principles; and examines common qualitative data analysis techniques such as content analysis, thematic analysis, descriptive analysis, document analysis, discourse analysis, narrative analysis, and phenomenological analysis. Furthermore, analysis processes are evaluated through examples of qualitative research conducted in the fields of tourism, gastronomy, and hospitality. The practical section of the course focuses on the use of computer-aided qualitative data analysis software, where data transfer, coding, theme development, relationship analysis, visualization, and reporting processes are carried out practically. Thus, students develop the ability to analyze and interpret qualitative research data in accordance with scientific methods and to report research results in accordance with academic standards.

Name of Lecturer(s)
Learning Outcomes
1.It can explain the qualitative research paradigm and its basic approaches.
2.They can plan qualitative data collection and analysis processes.
3.It can apply content analysis, thematic analysis, document analysis, and descriptive analysis.
4.It can utilize the fundamental principles of advanced qualitative data analysis techniques.
5.It can evaluate validity and reliability in qualitative research.
6.They can perform data management and coding in qualitative data analysis software.
7.You can develop themes and use visualization tools with qualitative data analysis software.
8.It can present qualitative research findings in an academic report format.
Recommended or Required Reading
1.Creswell, J. W. & Poth, C. N. (2018). Qualitative Inquiry and Research Design: Choosing Among Five Approaches (4th Edition). SAGE Publications.
2.Merriam, S. B. & Tisdell, E. J. (2016). Qualitative Research: A Guide to Design and Implementation (4th Edition). Jossey-Bass. Miles, M. B., Huberman, A. M. & Saldaña, J. (2020). Qualitative Data Analysis: A Methods Sourcebook (4th Edition). SAGE Publications.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Qualitative Research: The philosophical foundations of qualitative research, paradigms, and the differences between qualitative and quantitative research.
Week 2 - Theoretical
Types of Qualitative Data and Data Collection Processes: Interview, focus group, observation, document review, and digital data.
Week 3 - Theoretical
Validity, Reliability, and Ethics in Qualitative Research: Credibility, transferability, confirmability, researcher subjectivity.
Week 4 - Theoretical
Introduction to the Qualitative Data Analysis Process: Data preparation, transcription, data organization, and analysis plan development.
Week 5 - Theoretical
Content Analysis: Coding, category creation, theme development processes.
Week 6 - Theoretical
Thematic Analysis: Braun and Clarke approach, theme development and interpretation
Week 7 - Theoretical
Descriptive Analysis and Document Analysis: Stages of descriptive analysis, analysis of document and archival data.
Week 8 - Intermediate Exam
Midterm exam
Week 9 - Theoretical
Advanced Qualitative Analysis Techniques: Discourse analysis, critical discourse analysis, narrative analysis and phenomenological analysis, grounded theory, semiotic analysis, ethnographic analysis
Week 10 - Theoretical
Advanced Qualitative Analysis Techniques: Discourse analysis, critical discourse analysis, narrative analysis and phenomenological analysis, grounded theory, semiotic analysis, ethnographic analysis
Week 11 - Theoretical
Introduction to Qualitative Data Analysis Software and Data Transfer
Week 12 - Theoretical
Creating a Coding System with a Qualitative Data Analysis Program
Week 13 - Theoretical
Theme and Relationship Analysis with Qualitative Data Analysis Software
Week 14 - Theoretical
Reporting Findings with Qualitative Data Analysis Program
Week 15 - Theoretical
Applications of Qualitative Data Analysis in Tourism Research
Week 16 - Final Exam
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Report5%20
Project2%20
Midterm Examination1%20
Final Examination1%40
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Project210224
Report53225
Midterm Examination1819
Final Examination110111
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
2
4
4
5
4
OÇ-2
3
5
5
5
4
OÇ-3
3
5
5
5
4
OÇ-4
3
5
5
5
4
OÇ-5
3
5
5
5
5
OÇ-6
3
5
5
5
4
OÇ-7
3
5
5
5
5
OÇ-8
3
4
5
4
5
Adnan Menderes University - Information Package / Course Catalogue
2026