Information Package / Course Catalogue
Theory and Research Design in Tourism Research
Course Code: TUR540
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to enable master’s students to develop scientific thinking, construct theoretical frameworks, and design research in tourism studies. The course aims to help students understand how theories are developed in social sciences, become familiar with key theories used in tourism research, and develop research questions and conceptual models based on these theories. It also seeks to strengthen students’ ability to conduct independent academic research and to provide a solid theoretical foundation for their thesis studies.

Course Content

The course covers the nature of scientific knowledge, research paradigms in social sciences, and the fundamental principles of theoretical approaches in tourism research. It explains the role of theory in the research process by examining the relationships among theory, concept, and model. Theory development processes are analyzed through deductive, inductive, and abductive reasoning approaches. The course introduces key theories used in areas such as tourism behavior, destination management, sustainability, and experience economy. Students learn how to define research problems, identify research gaps from the literature, develop conceptual frameworks, and formulate hypotheses. In addition, the basic logic of qualitative, quantitative, and mixed research designs is addressed, with the aim of enabling students to develop feasible research plans at the thesis level.

Name of Lecturer(s)
Learning Outcomes
1.Explains the nature of scientific knowledge and fundamental research paradigms in social sciences.
2.Analyzes the relationships among theory, concept, and model in tourism research.
3.Identifies and critically evaluates key theories in tourism literature.
4.Identifies research gaps in the academic literature.
5.Defines research problems on a scientific basis.
6.Structures relationships among variables (direct and indirect effects).
7.Independently develops an academic research design.
8.Constructs research frameworks aligned with international publication standards.
Recommended or Required Reading
1.Booth, W. C., Colomb, G. G., & Williams, J. M. (2016). The craft of research (4th ed.). University of Chicago Press.
2.Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
3.Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Sage Publications.
4.Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Sage Publications.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Scientific Knowledge and Research
Week 1 - Preparation Work
Week 2 - Theoretical
Research Paradigms in Social Sciences
Week 2 - Preparation Work
Week 3 - Theoretical
Theory, Concept, and Model
Week 3 - Preparation Work
Week 4 - Theoretical
Logic of Theory Development
Week 4 - Preparation Work
Week 5 - Theoretical
Research Problem Identification
Week 5 - Preparation Work
Week 6 - Theoretical
Literature Review and Conceptual Framework Development
Week 6 - Preparation Work
Week 7 - Theoretical
Hypothesis Development
Week 7 - Preparation Work
Week 8 - Preparation Work
Week 8 - Intermediate Exam
MIDTERM EXAM
Week 9 - Theoretical
Behavioral Theories in Tourism
Week 9 - Preparation Work
Week 10 - Theoretical
Experience and Service Theories
Week 10 - Preparation Work
Week 11 - Theoretical
Destination Theories and Models
Week 11 - Preparation Work
Week 12 - Theoretical
Sustainability Approaches in Tourism
Week 12 - Preparation Work
Week 13 - Theoretical
Types of Research Design
Week 13 - Preparation Work
Week 14 - Theoretical
Measurement and Modeling Logic
Week 14 - Preparation Work
Week 15 - Preparation Work
Week 15 - Final Exam
FINAL EXAM
Week 16 - Preparation Work
Week 17 - Preparation Work
Week 18 - Preparation Work
Week 19 - Preparation Work
Week 20 - Preparation Work
Week 21 - Preparation Work
Week 22 - Preparation Work
Week 23 - Preparation Work
Week 24 - Preparation Work
Week 25 - Preparation Work
Week 26 - Preparation Work
Week 27 - Preparation Work
Week 28 - Preparation Work
Week 29 - Preparation Work
Week 30 - Preparation Work
Week 31 - Preparation Work
Week 32 - Preparation Work
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Assignment152030
Midterm Examination111112
Final Examination112113
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
5
4
3
2
5
OÇ-2
4
5
4
4
3
OÇ-3
5
5
4
3
4
OÇ-4
5
4
4
3
4
OÇ-5
4
4
5
4
4
OÇ-6
5
5
4
4
5
OÇ-7
5
4
4
3
4
OÇ-8
4
4
4
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026