Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Strategic Management in Tourism Industry

Course Code	: TUR612
Course Type	: Area Elective
Couse Group	: Third Cycle (Doctorate Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 5

Objectives of the Course

Understanding concept of strategy and strategic management. Being able to apply different types of strategic management in tourism establishments.

Course Content

Strategy and similar concepts, component in strategic management process, studying strategic management methods and application of these methods in tourism establishment by samples.

Name of Lecturer(s)