Information Package / Course Catalogue
Strategic Management in Tourism Industry
Course Code: TUR612
Course Type: Area Elective
Couse Group: Third Cycle (Doctorate Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Understanding concept of strategy and strategic management. Being able to apply different types of strategic management in tourism establishments.

Course Content

Strategy and similar concepts, component in strategic management process, studying strategic management methods and application of these methods in tourism establishment by samples.

Name of Lecturer(s)
Learning Outcomes
1.Being able to distinguish strategical management from similar concepts
2.To know strategic management methods in detail
3.To apply strategic management methods in tourism establishments
4.Contributing to the determination of vision of tourism enterprises in strategy development activities
5.Contributing to the determination of missions of tourism enterprises in strategy development activities
Recommended or Required Reading
1.Çolakoglu, Ü. ve O.E. Çolakoğlu, Stratejik Yönetim ve Turizmde Uygulamaları, Detay Yayıncılık, Ankara, 2010.
2.Ülgen H. ve K. Mirze, İşletmelerde Stratejik Yönetim, Arıkan Yayıncılık, İstanbul, 2007.
3.Ulusal ve uluslararası akademik dergiler(Anatolia, Soid, Stad, Journal of Tourism Researches , Tourism Management v.d.)
Weekly Detailed Course Contents
Week 1 - Theoretical
Concepts of management and strategy, relations between strategy and similar concepts.
Week 1 - Preparation Work
Researching
Week 2 - Theoretical
The importance of strategical management, management levels, advantage of strategical management
Week 2 - Preparation Work
Researching
Week 3 - Theoretical
Process of strategical management and it’s components
Week 3 - Preparation Work
Researching
Week 4 - Theoretical
Crisis management
Week 4 - Preparation Work
Researching
Week 5 - Theoretical
Outsourcings in tourism
Week 5 - Preparation Work
Researching
Week 6 - Theoretical
Benchmarking in tourism
Week 6 - Preparation Work
Researching
Week 7 - Theoretical
Learning organization
Week 7 - Preparation Work
Researching
Week 8 - Theoretical
Personnel strengthening
Week 8 - Preparation Work
Researching
Week 9 - Theoretical
Six Sigma
Week 9 - Preparation Work
Researching
Week 10 - Theoretical
Changing engineering
Week 10 - Preparation Work
Researching
Week 11 - Theoretical
Business ethics
Week 11 - Preparation Work
Researching
Week 12 - Theoretical
Strategical learning process
Week 12 - Preparation Work
Researching
Week 13 - Theoretical
Strategical management tolls
Week 13 - Preparation Work
Researching
Week 14 - Theoretical
Most used strategies at tourism establishments
Week 14 - Preparation Work
Researching
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment4%15
Project2%25
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Assignment210020
Project215030
Final Examination120121
TOTAL WORKLOAD (hours)127
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
4
5
4
4
5
4
5
5
3
3
3
2
5
4
OÇ-2
3
4
3
4
4
5
4
4
4
3
3
2
5
5
OÇ-3
5
5
4
3
4
4
4
5
3
5
3
3
5
5
OÇ-4
5
5
3
3
5
5
5
4
5
4
3
3
5
5
OÇ-5
4
4
4
5
5
5
4
5
4
5
4
4
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026