Information Package / Course Catalogue
Basic Sales Techniques in Call Centers
Course Code: ÇMH136
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this course is to explain the basic concepts of sales in call centers and to teach different sales methods and sales process.

Course Content

Sales Management, Personal Sales, Sales Force Planning and Organization, Sales Force Motivation and Improvement of the Award, Evaluation of Sales Force

Name of Lecturer(s)
Ins. Yasin BAŞLAR
Learning Outcomes
1.This section describes the characteristics of a telesales representative and the telesales processes in call centers.
2.It explains the sales processes and sales channels of call centers.
3.It defines the concept of customer relationship management.
4.Call centers explain the concept and processes of scripting in sales processes.
5.It explains basic sales techniques.
Recommended or Required Reading
1.Call Center Services, Call Gürsoy, Aslı Öztürk Terzi, Hıdır Polat, Mehmet Carlık, Sakarya Publishing.
Weekly Detailed Course Contents
Week 1 - Theoretical
Sales Management
Week 2 - Theoretical
Sales Management
Week 3 - Theoretical
Personal Selling
Week 4 - Theoretical
Personal Selling
Week 5 - Theoretical
Sales Force Planning and Organization
Week 6 - Theoretical
Sales Force Planning and Organization
Week 7 - Theoretical
Improving Sales Force
Week 8 - Theoretical
Sales Force Development (Midterm exam evaluation)
Week 9 - Theoretical
Motivation and Rewarding
Week 10 - Theoretical
Motivation and Rewarding
Week 11 - Theoretical
Evaluation of Sales Force
Week 12 - Theoretical
Evaluation of Sales Force
Week 13 - Theoretical
Evaluation of Sales Force
Week 14 - Theoretical
Evaluation of Sales Force
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Lecture - Practice110111
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes