The aim of this course is to teach students who will work in call center services sales and marketing concepts, the basic principles of telesales, the stages of the sales process, and effective sales techniques; and to enable them to manage sales processes professionally by acquiring customer-oriented communication skills. Within the scope of the course, students are expected to effectively use communication methods, sales scripts, and sales approaches appropriate to customer needs in telesales applications.

This course covers the historical development of sales and marketing concepts, their importance for businesses, sales channels, and the concept of telesales. It also examines the duties and characteristics of a telesalesperson, their communication styles, sales techniques, the stages of the sales process, and telesales processes. Furthermore, the course focuses on the use of scripts in sales processes, preparing effective sales pitches, and script development processes, aiming to provide students with the knowledge and skills to effectively conduct sales activities in call centers.