The aim of this course is to enable students to understand mass communication, to understand the different aspects of communication, to understand how mass media plays a role in society and how it affects society within the framework of theories put forward by communication scientists.

Identify the field of mass communication by distinguishing mass communication from communication. Possible effects of media on social structures: Idealist, materialist, autonomy and interdependence relations. Mass communication theories based on scientific research: Lasswell theory, two-step flow theory, agenda setting and determination theory, usage and satisfaction theory Cultural indicators approach.