Information Package / Course Catalogue
Course Structure Diagram
1. Semester
Course Course Type ECTS
Compulsory 1 Required 13
Elective 1 Area Elective 15
Total ECTS   28
Course Course Type Theory Prt. ECTS
Fields of Specialization I
UZM701
Required 8 0 8
Research Methods and Ethics in Social Sciences
HİRY535
Required 3 0 5
Course Course Type Theory Prt. ECTS
Communication Theories
HİRY501
Area Elective 3 0 5
Public Relations in Public Institutions
HİRY503
Area Elective 3 0 5
Political Campaign Communication
HİRY504
Area Elective 3 0 5
Public Relations Philosophy
HİRY505
Area Elective 3 0 5
Intercultural Communication
HİRY506
Area Elective 3 0 5
New Approaches to Integrated Marketing Communication
HİRY507
Area Elective 3 0 5
Brand Communication
HİRY508
Area Elective 3 0 5
Public Relations and Media
HİRY509
Area Elective 3 0 5
Critical Analysis of Advertising
HİRY510
Area Elective 3 0 5
International Advertising
HİRY511
Area Elective 3 0 5
Corporate Image Management
HİRY512
Area Elective 3 0 5
Public Relations Practices in The European Union
HİRY513
Area Elective 3 0 5
Political Advertising
HİRY514
Area Elective 3 0 5
Crisis Management
HİRY515
Area Elective 3 0 5
Popular Culture
HİRY516
Area Elective 3 0 5
Corporate Social Responsibility
HİRY518
Area Elective 3 0 5
Digital Strategies For Public Relations and Advertising
HİRY519
Area Elective 3 0 5
Corporate Identity
HİRY520
Area Elective 3 0 5
International Public Relations
HİRY521
Area Elective 3 0 5
Television, Culture and Representation
HİRY522
Area Elective 3 0 5
Media Politics in Turkey
HİRY523
Area Elective 3 0 5
History of Media
HİRY524
Area Elective 3 0 5
Power, Ideology and Discourse
HİRY525
Area Elective 3 0 5
Technological Approaches in Research Methods
HİRY526
Area Elective 3 0 5
Visual Perception Psychology and Management
HİRY527
Area Elective 3 0 5
Critical Professional Approaches to Press Bulletin and Announcements
HİRY528
Area Elective 3 0 5
Ethical Supervision of Advertising and Promotion Activities
HİRY529
Area Elective 3 0 5
Consumption Culture
HİRY530
Area Elective 3 0 5
Persuasion Strategies
HİRY531
Area Elective 3 0 5
Interpersonal Communication Management
HİRY532
Area Elective 3 0 5
Verbal Communication Culture
HİRY533
Area Elective 3 0 5
2. Semester
Course Course Type ECTS
Compulsory 2 Required 12
Elective 2 Area Elective 20
Total ECTS   32
Course Course Type Theory Prt. ECTS
Fields of Specialization II
UZM702
Required 8 0 8
Public Relations and Theoretical Approaches
HİRY538
Required 3 0 5
Seminar
SEM702
Required 0 2 4
Course Course Type Theory Prt. ECTS
Communication Theories
HİRY501
Area Elective 3 0 5
Public Relations in Public Institutions
HİRY503
Area Elective 3 0 5
Political Campaign Communication
HİRY504
Area Elective 3 0 5
Public Relations Philosophy
HİRY505
Area Elective 3 0 5
Intercultural Communication
HİRY506
Area Elective 3 0 5
New Approaches to Integrated Marketing Communication
HİRY507
Area Elective 3 0 5
Brand Communication
HİRY508
Area Elective 3 0 5
Public Relations and Media
HİRY509
Area Elective 3 0 5
Critical Analysis of Advertising
HİRY510
Area Elective 3 0 5
International Advertising
HİRY511
Area Elective 3 0 5
Corporate Image Management
HİRY512
Area Elective 3 0 5
Public Relations Practices in The European Union
HİRY513
Area Elective 3 0 5
Political Advertising
HİRY514
Area Elective 3 0 5
Crisis Management
HİRY515
Area Elective 3 0 5
Popular Culture
HİRY516
Area Elective 3 0 5
Public Opinion and Public Opinion Research
HİRY517
Area Elective 3 0 5
Corporate Social Responsibility
HİRY518
Area Elective 3 0 5
Digital Strategies For Public Relations and Advertising
HİRY519
Area Elective 3 0 5
Corporate Identity
HİRY520
Area Elective 3 0 5
International Public Relations
HİRY521
Area Elective 3 0 5
Television, Culture and Representation
HİRY522
Area Elective 3 0 5
Media Politics in Turkey
HİRY523
Area Elective 3 0 5
History of Media
HİRY524
Area Elective 3 0 5
Power, Ideology and Discourse
HİRY525
Area Elective 3 0 5
Technological Approaches in Research Methods
HİRY526
Area Elective 3 0 5
Visual Perception Psychology and Management
HİRY527
Area Elective 3 0 5
Critical Professional Approaches to Press Bulletin and Announcements
HİRY528
Area Elective 3 0 5
Ethical Supervision of Advertising and Promotion Activities
HİRY529
Area Elective 3 0 5
Consumption Culture
HİRY530
Area Elective 3 0 5
Persuasion Strategies
HİRY531
Area Elective 3 0 5
Interpersonal Communication Management
HİRY532
Area Elective 3 0 5
Verbal Communication Culture
HİRY533
Area Elective 3 0 5
3. Semester
Course Course Type ECTS
Compulsory 3 Required 30
Total ECTS   30
Course Course Type Theory Prt. ECTS
Thesis Study I
TEZ701
Required 0 1 22
Fields of Specialization III
UZM703
Required 8 0 8
4. Semester
Course Course Type ECTS
Compulsory 4 Required 30
Total ECTS   30
Course Course Type Theory Prt. ECTS
Thesis Study II
TEZ702
Required 0 1 22
Fields of Specialization IV
UZM704
Required 8 0 8
Adnan Menderes University - Information Package / Course Catalogue
2026