Information Package / Course Catalogue
Course Structure Diagram
1. Semester
Course Course Type ECTS
1st Semester Required Required 13
1st Elective Courses Area Elective 15
Total ECTS   28
Course Course Type Theory Prt. ECTS
Fields of Specialization I
UZM701
Required 8 0 8
Research Methods and Ethics in Social Sciences
HİRY535
Required 3 0 5
Course Course Type Theory Prt. ECTS
Communication Theories
HİRY501
Area Elective 3 0 5
Public Relations in Public Institutions
HİRY503
Area Elective 3 0 5
Political Campaign Communication
HİRY504
Area Elective 3 0 5
Public Relations Philosophy
HİRY505
Area Elective 3 0 5
Intercultural Communication
HİRY506
Area Elective 3 0 5
New Approaches to Integrated Marketing Communication
HİRY507
Area Elective 3 0 5
Brand Communication
HİRY508
Area Elective 3 0 5
Public Relations and Media
HİRY509
Area Elective 3 0 5
Critical Analysis of Advertising
HİRY510
Area Elective 3 0 5
International Advertising
HİRY511
Area Elective 3 0 5
Corporate Image Management
HİRY512
Area Elective 3 0 5
Public Relations Practices in The European Union
HİRY513
Area Elective 3 0 5
Political Advertising
HİRY514
Area Elective 3 0 5
Crisis Management
HİRY515
Area Elective 3 0 5
Popular Culture
HİRY516
Area Elective 3 0 5
Corporate Social Responsibility
HİRY518
Area Elective 3 0 5
Digital Strategies For Public Relations and Advertising
HİRY519
Area Elective 3 0 5
Corporate Identity
HİRY520
Area Elective 3 0 5
International Public Relations
HİRY521
Area Elective 3 0 5
Television, Culture and Representation
HİRY522
Area Elective 3 0 5
Media Politics in Turkey
HİRY523
Area Elective 3 0 5
History of Media
HİRY524
Area Elective 3 0 5
Power, Ideology and Discourse
HİRY525
Area Elective 3 0 5
Technological Approaches in Research Methods
HİRY526
Area Elective 3 0 5
Visual Perception Psychology and Management
HİRY527
Area Elective 3 0 5
Critical Professional Approaches to Press Bulletin and Announcements
HİRY528
Area Elective 3 0 5
Ethical Supervision of Advertising and Promotion Activities
HİRY529
Area Elective 3 0 5
Consumption Culture
HİRY530
Area Elective 3 0 5
Persuasion Strategies
HİRY531
Area Elective 3 0 5
Interpersonal Communication Management
HİRY532
Area Elective 3 0 5
Verbal Communication Culture
HİRY533
Area Elective 3 0 5
2. Semester
Course Course Type ECTS
2nd Semester Required Required 12
2nd Elective Courses Area Elective 20
Total ECTS   32
Course Course Type Theory Prt. ECTS
Fields of Specialization II
UZM702
Required 8 0 8
Seminar
HİRY701
Required 0 2 4
Public Relations and Theoretical Approaches
HİRY538
Required 3 0 5
Course Course Type Theory Prt. ECTS
Communication Theories
HİRY501
Area Elective 3 0 5
Public Relations in Public Institutions
HİRY503
Area Elective 3 0 5
Political Campaign Communication
HİRY504
Area Elective 3 0 5
Public Relations Philosophy
HİRY505
Area Elective 3 0 5
Intercultural Communication
HİRY506
Area Elective 3 0 5
New Approaches to Integrated Marketing Communication
HİRY507
Area Elective 3 0 5
Brand Communication
HİRY508
Area Elective 3 0 5
Public Relations and Media
HİRY509
Area Elective 3 0 5
Critical Analysis of Advertising
HİRY510
Area Elective 3 0 5
International Advertising
HİRY511
Area Elective 3 0 5
Corporate Image Management
HİRY512
Area Elective 3 0 5
Public Relations Practices in The European Union
HİRY513
Area Elective 3 0 5
Political Advertising
HİRY514
Area Elective 3 0 5
Crisis Management
HİRY515
Area Elective 3 0 5
Popular Culture
HİRY516
Area Elective 3 0 5
Public Opinion and Public Opinion Research
HİRY517
Area Elective 3 0 5
Corporate Social Responsibility
HİRY518
Area Elective 3 0 5
Digital Strategies For Public Relations and Advertising
HİRY519
Area Elective 3 0 5
Corporate Identity
HİRY520
Area Elective 3 0 5
International Public Relations
HİRY521
Area Elective 3 0 5
Television, Culture and Representation
HİRY522
Area Elective 3 0 5
Media Politics in Turkey
HİRY523
Area Elective 3 0 5
History of Media
HİRY524
Area Elective 3 0 5
Power, Ideology and Discourse
HİRY525
Area Elective 3 0 5
Technological Approaches in Research Methods
HİRY526
Area Elective 3 0 5
Visual Perception Psychology and Management
HİRY527
Area Elective 3 0 5
Critical Professional Approaches to Press Bulletin and Announcements
HİRY528
Area Elective 3 0 5
Ethical Supervision of Advertising and Promotion Activities
HİRY529
Area Elective 3 0 5
Consumption Culture
HİRY530
Area Elective 3 0 5
Persuasion Strategies
HİRY531
Area Elective 3 0 5
Interpersonal Communication Management
HİRY532
Area Elective 3 0 5
Verbal Communication Culture
HİRY533
Area Elective 3 0 5
3. Semester
Course Course Type ECTS
3rd Semester Required Required 30
Total ECTS   30
Course Course Type Theory Prt. ECTS
Thesis Study I
TEZ701
Required 0 1 22
Fields of Specialization III
UZM703
Required 8 0 8
4. Semester
Course Course Type ECTS
4th Semester Required Required 30
Total ECTS   30
Course Course Type Theory Prt. ECTS
Thesis Study II
TEZ702
Required 0 1 22
Fields of Specialization IV
UZM704
Required 8 0 8
Adnan Menderes University - Information Package / Course Catalogue