Information Package / Course Catalogue
| Course Code | : HİRY519 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
To introduce the process of digital communication campaign development through theories and practices and to understand the differences between digital marketing communication and traditional marketing communication. In this context, it aims to provide information about digital marketing, digital strategy development, successful digital transformation and the role of digital marketing in developing public relations strategies.
Digital communication, development of digital marketing strategies, social media marketing, digital advertising, digital PR
| 1. | Knows the concepts of digital communication strategy. |
| 2. | Understands Digital marketing and its components. |
| 3. | Understands creating a digital marketing strategy. |
| 4. | Learns how to use digital in public relations and advertising. |
| 5. | nderstands the impact of digital transformation on public relations. |
| 1. | Taşkıran H.B. (2017). Marka iletişimi ve digital Stratejiler, Der. Yayınları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 5 | 5 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 5 |
OÇ-2 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | 5 |
OÇ-3 | 5 | 3 | 4 | 5 | 4 | 4 | 3 | 3 | 5 | 4 |
OÇ-4 | 5 | 4 | 5 | 3 | 5 | 4 | 3 | 4 | 5 | 3 |
OÇ-5 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |