Information Package / Course Catalogue
| 1. | Students will be able to examine the cultural aspects of communication and conduct academic studies on it. |
| 2. | Be able to handle the message strategy in the institutional framework |
| 3. | Have knowledge about the principles of advertising, marketing principles of multimedia, internet and mobile communication. |
| 4. | Basic methods of planning and evaluation of advertising campaigns |
| 5. | Ability to interpret advertising and other marketing communications efforts |
| 6. | Gains ability in brand, brand image, brand creation and brand equity. Integrated marketing management and strategic role |
| 7. | Strategy for distribution channels, retailing and point of purchase |
| 8. | Strategy for distribution channels, retailing and point of purchase |
| 9. | Characteristics of scientific research and social phenomena |
| 10. | Creative thinking and advertising writing and related process |