Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

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Critical Professional Approaches to Press Bulletin and Announcements

Course Code	: HİRY528
Course Type	: Area Elective
Couse Group	: Second Cycle (Master's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 5

Objectives of the Course

This course examines the role of public relations and the media industry in the process of capitalist globalization, and aims to provide students with a critical perspective on mainstream communication.

Course Content

Evaluating the political and economic paradigm and ideological apparatus of modernism during the Cold War. The role of public relations and media in the creation and adoption of dominant value judgments specific to the capitalist globalization process. Rhetorical and critical approaches to Public Relations. Marxist approaches and media analysis. Frankfurt School and Culture Industry. Public opinion and Hegemony. Consent production and propaganda model. The theory of excellence in public relations and the functionality of the symmetric model. A critical look at the ethical dilemmas in Public Relations. Opposition Public Relations Practices.

Name of Lecturer(s)

Learning Outcomes

1.	To inform students about mainstream and critical studies
2.	To raise awareness on public relations and the function of media industry in the process of capitalist globalization
3.	To provide the students with an ethical and critical questioning perspective on Public Relations practices
4.	Critically evaluates press releases and announcements.
5.	Evaluates press information and announcements professionally.

Recommended or Required Reading

1.	he Routledge Handbook of Critical Public Relations, Edited by Jacquie L’Etang,David McKie,Nancy Snow,Jordi Xifra
2.	Public Opinion and Rationality, E. Noelle-Neumann
3.	Political Public Relations and Agenda Building, J. C. Tedesco

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction

Week 2 - Theoretical

The political and economic history of the Cold War and modern Passing mainstream communication

Week 3 - Theoretical

The dominant values of capitalist globalization and mainstream communication studies in the postmodern period

Week 4 - Theoretical

The role of media and public relations in the process of capitalist globalization

Week 5 - Theoretical

Rhetorical and critical approaches to Public Relations

Week 6 - Theoretical

Rhetorical and critical approaches to Public Relations

Week 7 - Theoretical

Marxist approaches and media analysis

Week 8 - Intermediate Exam

Midterm Exams

Week 9 - Theoretical

Frankfurt School: Culture Industry

Week 10 - Theoretical

Public Opinion and Hegemony Concept

Week 11 - Theoretical

Consent production and Herman / Chomsky's Media Propaganda Model

Week 12 - Theoretical

Grunig and Hunt's excellent concept of symmetry in PR and business-community conflict

Week 13 - Theoretical

Critical evaluation of ethical problems in public relations

Week 14 - Theoretical

Opposition and Protest Public Relations / Practices

Week 15 - Final Exam

Final Exams

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	13	2	3	65
Midterm Examination	1	29	1	30
Final Examination	1	29	1	30
TOTAL WORKLOAD (hours)				125

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10
OÇ-1	5	5	5	5	5	5	5	5	5	5
OÇ-2	4	5	4	4	5	4	4	4	4	4
OÇ-3	4	3		3	4	4		4	4	4
OÇ-4	3	4	5	4	3	5	3		3	3
OÇ-5	4	2	4	3	5	4	3	4	4	5

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