Information Package / Course Catalogue
Public Relations Practices in The European Union
Course Code: HİRY513
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to provide the students with a general understanding of the institutional structure of the European Union and to gain knowledge about the fundamental issues in the field of audiovisual policy.

Course Content

Students will be able to gain knowledge about the basic issues related to the functioning of public relations practices in the European Union

Name of Lecturer(s)
Learning Outcomes
1.Explain the EU integration process in terms of periods
2.Explain the structure and basic institutions of the EU.
3.Evaluate the basic theoretical approaches to the EU integration process.
4. Evaluate the basic theoretical approaches used in the analysis of the policy making process in the EU.
5.Analyze PR activities in EU
Recommended or Required Reading
1.Morley, D. (1986) Family Television. London ve NY: Comedia ve Routledge. Van Zoonen, L. (1994) Feminist Media Studies. London: Sage. Özbek, M. (der.) (2004). Kamusal Alan. İstanbul: Hil.
Weekly Detailed Course Contents
Week 1 - Theoretical
An overview of the European Union: periods, events, institutions.
Week 2 - Theoretical
Approaches to the European Union: Understanding European integration, International relations and integration theories: Federalism, functionalism, neo-functionalism
Week 3 - Theoretical
Policy making processes in the European Union: Intergovernmental / transnational policy making; Approaches to European Union administration: comparative policy, public policy analysis, multi-level governance, transnational governance.
Week 4 - Theoretical
Europeanization of public policy: neo-institutionalist approach and publishing as a specific policy issue.
Week 5 - Theoretical
Television broadcasting discussions in the European Union: Industrial competition policies and cultural protectionism. Cultural industries in the European Union and European cultural identity, publishing in the European Union in the context of discussions of ‘democratic deprivation’
Week 6 - Theoretical
Free movement of television services: Television Without Borders Directive
Week 7 - Intermediate Exam
midterm exam
Week 8 - Theoretical
Digital broadcasting in the European Union: Standards, turning off analogue broadcasting
Week 9 - Theoretical
Discussions within the Union on the future of public service broadcasting
Week 10 - Theoretical
Enlargement and publishing policies of the European Union: impressions from Eastern Europe
Week 11 - Theoretical
publishing policies in Turkey in the negotiation process with the European Union
Week 12 - Theoretical
Public Relations Practices in the European Union
Week 13 - Theoretical
Public Relations Practices in the European Union: Case Study
Week 14 - Final Exam
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory132365
Midterm Examination129130
Final Examination129130
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
3
3
2
5
3
3
3
3
OÇ-2
3
5
2
3
5
5
4
3
5
3
OÇ-3
5
5
1
2
4
3
3
4
3
5
OÇ-4
2
2
2
3
OÇ-5
3
3
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026