Information Package / Course Catalogue
| Course Code | : HİRY510 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to analyze advertising texts and visuals, which are one of the most important elements of visual culture, through historical context and to provide students with a critical visual literacy perspective.
Within the scope of this course, the students will be able to analyze the product / service that the advertising communicates with, the target audience, various messages conveyed with visual and verbal elements according to theoretical advertising analysis techniques. Semiotic, psychoanalytic, ideological, sociological and feminist theories of analysis are introduced, and semiotic analysis is directly related to graphic design. The use of classic media such as television, newspapers, magazines, outdoor media, internet and creative media are introduced and the students are followed with new trends in the advertising sector.
| 1. | Recognize the basic features of oral, written and visual culture. |
| 2. | Identifies the ad. Summarize the relationship between advertising, economy, politics and cultural levels. |
| 3. | Compares the characteristics of written and visual elements of advertising according to historical periods. |
| 4. | Gains critical visual literacy skills about advertising. |
| 5. | Analyze the elements of advertising with interdisciplinary field knowledge. Categorize elements in the ad. Establishes the causal link between the elements in the ads. Criticize advertising from the perspective of racist, sexist and discriminatory policies according to analysis methods. Make inferences about how to show social responsibility in advertising. |
| 1. | Pells, Richard (2001), 20.Yüzyılda Küresel Kültür Miti ve Tehditi: Modernizmden Film Endüstrisine, Küreselleşme ve Modernleşme Sürecinde Kültürel Kimlik, Konrad Adenauer Vakfı Yayınları Wernick, Andrew (1996), Promosyon Kültürü Reklam, İdeoloji ve Sembolik Anlatım, 1.basım, Bilim ve Sanat yayınları, Ankara. * Williamson, Judith (1998), Kadın Bir Adadır: Dişilik ve Sömürgecilik,(der) Tania Modleski, Eğlence İncelemeleri, Metis yayınları:İstanbul. * Pells, Richard (2001), 20.Yüzyılda Küresel Kültür Miti ve Tehditi: Modernizmden Film Endüstrisine, Küreselleşme ve Modernleşme Sürecinde Kültürel Kimlik, Konrad Adenauer Vakfı Yayınları Tellan, Derya (2009). Reklamcılık: Bakmak ve Görmek, Ankara: Ütopya Yayınevi Canbaz Yavuz, Şahinde. (2007). Reklamları İzlediniz. Ankara: Ütopya Yayınevi. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | ||
OÇ-2 | 4 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 |
OÇ-3 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 |
OÇ-4 | 5 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 4 | 5 |
OÇ-5 | 4 | 2 | 4 | 5 | 4 | 5 | 5 | 4 | 5 | 5 |