Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Visual Perception Psychology and Management

Course Code	: HİRY527
Course Type	: Area Elective
Couse Group	: Second Cycle (Master's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 5

Objectives of the Course

To create theoretical and practical knowledge on visual perception and visual psychology.

Course Content

Visual perception, visual psychology, visual aesthetics, reflection of culture on media, public relations and advertising practices are among the main topics. Visual analysis skills of the students are emphasized; visual, auditory and textual planes, visual presentation and perception studies are explained with examples.

Name of Lecturer(s)

Learning Outcomes

1.	Describes the different Art and Design Movements
2.	Will be able to explain the basic features of art and design movements
3.	Görsel İletişim Tasarımı ürünlerini estetik bir kullanım dili ile toplumsal medya uygulamaları ile ilişkilendirebilecek
4.	Learn the components of perception management.
5.	Will be able to manage perception management processes.

Recommended or Required Reading

1.	Arnheim, Rudolf (2015) Visual Thinking. Istanbul: Metis Publications
2.	Uçar, Tevfik Fikret (2014) Visual Communication and Graphic Design, İstanbul: İnkılap Yayınları
3.	Berger, John (2008) Ways of seeing. Translated by Yurdanur Salman. Istanbul: Metis Publications

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction

Week 2 - Theoretical

On Art, Craft and Design Industrial Periods, Design, Technology and Visual Production Forms (Photography, Film, Video, Writing, Graphics, etc.)

Week 3 - Theoretical

Defining Performance: Ritual and Play Concepts

Week 4 - Theoretical

Defining Design: The Relationship Between Aesthetics and Function

Week 5 - Theoretical

Performance and Ritual Concepts

Week 6 - Theoretical

Gestalt Principles and Perception Filters and Perception Threshold

Week 7 - Theoretical

Gestalt Psychology Applications

Week 8 - Intermediate Exam

Midterm Exams

Week 9 - Theoretical

Reading and Evaluation of Visual Perception Psychology and Interaction Concept

Week 10 - Theoretical

Subconscious Applications in Visual Industry

Week 11 - Theoretical

On Visual Aesthetics and Visual Effects Space, Time and Lookback Effect I

Week 12 - Theoretical

On Visual Aesthetics and Visual Effects Space, Time and Backward Effect II

Week 13 - Theoretical

Article Study I

Week 14 - Theoretical

Article Study II

Week 15 - Final Exam

Final Exam

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	13	2	3	65
Midterm Examination	1	29	1	30
Final Examination	1	29	1	30
TOTAL WORKLOAD (hours)				125

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10
OÇ-1	4	5	3	4	5	4	5	3	2	4
OÇ-2	4	5	5	4	4	4	4	4	5	4
OÇ-3	3	5	5	4	4	5	5	5	4	5
OÇ-4	4	5	2	4	5	5	4	5	5	4
OÇ-5	5	5	4	5	5	4	5		4	4

Person Responsible for Information Package