Information Package / Course Catalogue
Public Opinion and Public Opinion Research
Course Code: HİRY517
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

It is aimed that the students gain basic knowledge about what is public opinion research and why, and have the necessary equipment to do this kind of research, even at the simplest level.

Course Content

With this course, students will gain competencies related to conducting public survey.

Name of Lecturer(s)
Learning Outcomes
1.Explains what public investigations are and why they are conducted
2.Gains the researcher sensitivity
3.Describes the functions of public opinion research in a democratic and liberal culture
4.Learns the stages of public opinion research
5.Prepares a public opinion research project
Recommended or Required Reading
1.Güngör, N. (2011). Approaches to Communication Theories, Ankara: Siyasal Kitabevi (281-300).
2.A. Rasit Kaya (1985). Mass Communication Systems. Ankara: Theory Publications ss. 1-13
Weekly Detailed Course Contents
Week 1 - Theoretical
The concept of public opinion
Week 2 - Theoretical
Data collection methods
Week 3 - Theoretical
Data collection techniques
Week 4 - Theoretical
Research topic
Week 5 - Theoretical
Research methods and techniques
Week 6 - Theoretical
Research methods and techniques
Week 7 - Theoretical
Research application
Week 8 - Intermediate Exam
Midterm Exams
Week 9 - Theoretical
Analysis of data
Week 10 - Theoretical
Analysis of data
Week 11 - Theoretical
Analysis of data
Week 12 - Theoretical
Evaluation of research results
Week 13 - Theoretical
Evaluation of research results
Week 14 - Theoretical
Evaluation of research results
Week 15 - Final Exam
Final Exams
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory132365
Midterm Examination129130
Final Examination129130
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
5
5
5
5
4
5
4
5
OÇ-2
4
2
4
3
5
4
1
4
2
5
OÇ-3
4
2
4
4
5
4
2
3
4
OÇ-4
5
4
3
5
3
5
4
5
4
OÇ-5
4
4
4
5
4
5
4
4
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026