Information Package / Course Catalogue
Ethical Supervision of Advertising and Promotion Activities
Course Code: HİRY529
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Review social and political institutions presented by ethical theories. Review ethical issues (rights, obligations) and processes (scope, interaction, advertising, technological innovations) in the context of communication. To encourage students to use case studies in theory and practice in communication studies.

Course Content

This course is designed to introduce students to various philosophical ethical approaches and to investigate the main moral dilemmas in the field of communication and the practices it brings with it.

Name of Lecturer(s)
Learning Outcomes
1.Identify the importance of ethics and its limits with areas of use, develop awareness.
2.To understand the importance of ethics and to create conceptual inferences within the framework of communication.
3.Research ethics of communication.
4.To provide moral decision making on the controversial issues of communication and media practices.
5.Analyze various communication paradigms and examine in depth different perspectives
Recommended or Required Reading
1.World Press Institute: www.worldpressinstitute.org
2.Freedom Forum: www.freedomfourm.org
3.International Business Ethics Institute: www.businessethics.org
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to the course
Week 2 - Theoretical
Theoretical ethics I: Deontological ethical theories
Week 3 - Theoretical
Theoretical ethics II: Theories of consequential ethics
Week 4 - Theoretical
Theoretical ethics III: Virtue theories
Week 5 - Theoretical
Applied ethics
Week 6 - Theoretical
Ethics in journalism
Week 7 - Theoretical
Ethics for the public
Week 8 - Intermediate Exam
Midterm Exams
Week 9 - Theoretical
Documentary Screening
Week 10 - Theoretical
Public relations and ethics
Week 11 - Theoretical
New media and ethics I
Week 12 - Theoretical
New media and ethics II
Week 13 - Theoretical
General Overview
Week 14 - Theoretical
General Overview
Week 15 - Final Exam
Final Exams
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory132365
Midterm Examination129130
Final Examination129130
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
5
5
5
5
5
5
5
5
5
OÇ-2
3
4
3
4
4
4
4
4
4
OÇ-3
4
4
4
3
4
4
4
4
4
4
OÇ-4
3
4
3
4
5
2
3
4
4
OÇ-5
4
5
4
4
4
4
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026