Information Package / Course Catalogue
Popular Culture
Course Code: HİRY516
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of the course is to make students aware of how cultural interactions and identities in our daily lives are shaped by the social structure we are in, as well as how this social structure is structured by individuals.

Course Content

The content of the course is about how our individual and social characteristics and culture are influenced by contemporary media, technologies and popular culture.

Name of Lecturer(s)
Learning Outcomes
1.Explain the relationship between media and popular culture.
2.Evaluate social events and facts objectively.
3..Will be able to explain the relationship between science branches.
4.Will be able to examine social change more rationally
5..Explain the effect of technological developments on culture and popular culture.
Recommended or Required Reading
1.ÖZBEK Meral (Derleyen), Kamusal Alan, İstanbul: Hil Yayınları, 2004. ------------------, Popüler Kültür ve Orhan Gencebay Arabeski, İstanbul: İletişim Yayınları, 2002.
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition of culture, mass and popular culture
Week 2 - Theoretical
Who are the audience of the media? On discovering the unknown audience
Week 3 - Theoretical
art and communication: what is popular art?
Week 4 - Theoretical
Relationship between commercialization and popularization
Week 5 - Theoretical
Theoretical approaches to popular culture I
Week 6 - Theoretical
Theoretical approaches to popular culture II
Week 7 - Intermediate Exam
mid term exam
Week 8 - Theoretical
The relationship between popular literature and cinema
Week 9 - Theoretical
On subculture-upper culture separation
Week 10 - Theoretical
Advertising and popular culture
Week 11 - Theoretical
Everyday life, popular culture and female viewers
Week 12 - Theoretical
Children and popular culture
Week 13 - Theoretical
popular culture and PR
Week 14 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory132365
Midterm Examination129130
Final Examination129130
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
3
2
5
5
4
2
4
5
4
2
OÇ-2
4
2
4
5
2
1
4
4
4
OÇ-3
3
5
4
4
4
4
2
4
4
4
OÇ-4
4
4
5
4
5
5
5
5
5
4
OÇ-5
5
4
2
4
3
4
5
4
5
Adnan Menderes University - Information Package / Course Catalogue
2026