Information Package / Course Catalogue
| Course Code | : HİRY521 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of the course is to evaluate how public relations are used by different actors in international context.
Course includes the identification of Internationality concept, explanation of the international concept is about Public relations, analysis of samples from Turkey and other countries, the listing of international actors, international public relations includes issues such as sorting the progress of and publicity campaigns.
| 1. | Defines at least 3 of international public relations environments |
| 2. | Lists the stages of international public relations and promotion campaign |
| 3. | Summarizes at least 4 of the concepts of international public relations and promotion |
| 4. | Summarizes the qualifications of at least two of the international public relations actors |
| 5. | Evaluates the practices of international public relations through a case study |
| 1. | Becerikli,Sema Yıldırım, Uluslararası Halkla İlişkiler, Ankara: Nobel Yayınları, 2005 |
| 2. | Yılmaz,Sait, Güç ve Politika, İstanbul: Alfa Yayınları, 2008 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 5 | 4 | 4 | 5 | 4 | 5 | 4 | |||
OÇ-2 | 5 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 |
OÇ-3 | 5 | 4 | 5 | 4 | 5 | 4 | 3 | 5 | 4 | 5 |
OÇ-4 | 3 | 5 | 4 | 3 | 3 | 4 | 4 | 3 | 5 | |
OÇ-5 | 4 | 2 | 3 | 5 | 4 | 5 | 4 | 4 | 3 | 4 |