Information Package / Course Catalogue
| Course Code | : HİRY507 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
It enables students to understand the role of integrated Marketing Communication (IMC) in the marketing mix.
The course emphasizes the role of advertising and other promotional tools in an organization's IMC program to achieve effective marketing campaigns based on market segmentation and target markets, within defined time, cost parameters, and in line with clear objectives.
| 1. | Students will learn how integrated marketing communication overlaps with marketing mix. |
| 2. | Students will learn how a communication process overlaps and operates with consumer behavior in the decision-making process of the consumer. |
| 3. | Students learn general marketing process, communication theory and processes, marketing communication tools, consumer information. |
| 4. | Students examine the process of planning, developing, implementing and measuring integrated marketing communications programs. |
| 5. | Students become aware of the link between marketing communication tools and learn how to effectively use each one individually or integrated. |
| 1. | Advertising and promotion : an integrated marketing communications perspective /? George E. Belch &? Michael A. Belch. New York, N.Y. ; London : McGraw-Hill/?Irwin, c2004. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
OÇ-2 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | |
OÇ-3 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
OÇ-4 | 4 | 4 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 5 |
OÇ-5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |