Information Package / Course Catalogue
| Course Code | : HİRY508 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
It aims to understand what the "brand", an important concept in public relations and marketing, means and why it is so important nowadays. It is also aimed at students to know the components of the brand and to understand and interpret how a brand is managed in this direction.
The role of brand management and advertising within the coordination of all forms of communication
| 1. | Students will analyze the size of the brand management ad. |
| 2. | Students will understand the corporate brand identity. |
| 3. | Students will understand the branding process. |
| 4. | Students will understand the concept of brand image within brand communication. |
| 5. | understand the relationship between brand and corporate image |
| 1. | Nurhan Babür Tosun(2010), İletişim Temelli Marka Yönetimi, İst: Beta |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 4 | 4 |
OÇ-2 | 5 | 4 | 5 | 4 | 5 | 5 | 4 | 5 | 4 | |
OÇ-3 | 5 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 5 | 4 |
OÇ-4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
OÇ-5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |