Information Package / Course Catalogue
Political Campaign Communication
Course Code: HİRY504
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

This course aims to provide students with critical, historical and cultural perspectives on the relationship between media and political communication, understanding the shaping effect of media on public opinion and developing effective political communication campaigns.

Course Content

The public concept of course, public opinion formation of the psychological and sociological approaches, media and public relations, political communication, political campaign strategy and tactics, new media use in political campaigns, world and political campaign examples from Turkey are examined.

Name of Lecturer(s)
Assoc. Prof. Emrah BAŞER
Learning Outcomes
1.Evaluate the relationship between media and politics from a critical point of view.
2.Evaluate the relationship between media and politics from a sensitive perspective to historical and cultural differences
3.Understands and evaluates the impact of media on public opinion.
4.Develop effective political communication campaigns.
5.explain the relationship between media and democracy
Recommended or Required Reading
1.1. Glynn, J.C. et. al. (1999). Public Opinion. Oxford: Westview Press. 2. Heywood, A. (2013). Politics. New York: Palgrave McMillian. 3. Herman, E. & Chomsky, N. (2002). Manufacturing Consent: The Political Economy of Mass Media. New York: Pantheon Books. 4. McNair, B. (2011). An Introduction to Political Communication. New York: Routledge.
Weekly Detailed Course Contents
Week 1 - Theoretical
The concept of public opinion
Week 2 - Theoretical
Psychological approaches to the formation of public opinion
Week 3 - Theoretical
Sociological approaches to the formation of public opinion
Week 4 - Theoretical
Media and public relations
Week 5 - Theoretical
Media as a political actor
Week 6 - Theoretical
Political communication concept
Week 7 - Intermediate Exam
mid term exam
Week 8 - Theoretical
Political advertising and political public relations
Week 9 - Theoretical
International political communication
Week 10 - Theoretical
Political campaigns: strategy, message and tactics
Week 11 - Practice
term paper presentations
Week 12 - Practice
term paper presentations
Week 13 - Practice
term paper presentations
Week 14 - Final Exam
final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory133265
Midterm Examination129130
Final Examination129130
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
5
5
5
1
4
4
5
5
5
5
OÇ-2
5
5
5
5
4
5
5
4
5
4
OÇ-3
4
4
5
5
4
4
5
5
5
4
OÇ-4
4
4
4
4
4
5
4
5
4
OÇ-5
4
5
5
4
4
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026