Information Package / Course Catalogue
Public Relations Philosophy
Course Code: HİRY505
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The course aims to establish a link between public relations and communication theories and to make analyzes from the perspective of critical theory.

Course Content

Relations with the public are discussed in terms of mainstream approach and critical approach. The relationship between technology and public relations is examined and the relationship between media and public relations is approached with critical theory.

Name of Lecturer(s)
Prof. Hatice Hale BOZKURT
Learning Outcomes
1.1. Approaches to public relations issues with philosophical depth
2. 2. Understands the content, background of events
3.Will be able to explain basic historical concepts and definitions.
4.Will be able to criticize the dynamics of the modern world with the first examples in history.
5.Will be able to define the first socio-economic, cultural, religious and political formations and structures in the history of civilization with examples
Recommended or Required Reading
1.Halkla İlişkiler Nedir? (Beta), 2016 Filiz Balta Peltekoğlu
Weekly Detailed Course Contents
Week 1 - Theoretical
Relations with the people with the mainstream approach, relations with the people with the critical point of view
Week 2 - Theoretical
Technology and Public Relations-Critical Approach I
Week 3 - Theoretical
Technology and Public Relations-Critical Approach II
Week 4 - Theoretical
the technopole
Week 5 - Theoretical
Critical Theories of Public Relations
Week 6 - Theoretical
Public Relations and Image - Critical Approach
Week 7 - Theoretical
Public Relations - Spin Doctors
Week 8 - Intermediate Exam
Midterm Exam
Week 9 - Theoretical
Media and Public Relations - Critical Approach
Week 10 - Theoretical
Media and Public Relations - Critical Approach II
Week 11 - Theoretical
Surveillance Society and Public Relations
Week 12 - Theoretical
Public Relations and Foucault, Public Relations and Giddens, Public Relations and Gerbner
Week 13 - Theoretical
presentations
Week 14 - Theoretical
presentations
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory132365
Midterm Examination129130
Final Examination129130
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
5
5
5
5
5
5
5
5
5
5
OÇ-2
4
5
5
4
4
5
5
4
4
5
OÇ-3
5
5
5
4
5
5
5
5
5
5
OÇ-4
5
5
5
5
5
5
5
5
5
5
OÇ-5
4
4
4
4
4
4
4
4
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026