Information Package / Course Catalogue
| Course Code | : HİRY511 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
To teach advertising on an international level, to teach advertising strategies and advertising campaigns in line with the concept of interculturalism and what to pay attention to.
With this course, students will be able to learn advertising structures in different countries and the role of culture.
| Prof. Mustafa Özgür SEÇİM |
| 1. | will be able to analyze the differentiation in advertising and adherence process |
| 2. | Develop strategic plan |
| 3. | Will be able to manage message creation and planning process |
| 4. | Evaluate and apply creative tactics |
| 5. | Will be able to use advertising and other tools integrated |
| 1. | Holt, Douglas B. , İkon Markalar, İstanbul:Mediacat, 2006. Borça, Güven. Bu Topraklardan Dünya Markası Çıkar mı?,İstanbul:Mediacat, 2002. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 3 | 5 | 4 | 5 | 5 | 5 | 5 | |||
OÇ-2 | 5 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 |
OÇ-3 | 4 | 3 | 3 | 3 | 5 | 5 | 5 | |||
OÇ-4 | 3 | 4 | 4 | 3 | 4 | 3 | 5 | 4 | 5 | 4 |
OÇ-5 | 5 | 3 | 4 | 5 | 4 | 4 | ||||