Information Package / Course Catalogue
| Course Code | : HİRY512 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to inform students about corporate identity and corporate image.
In the context of the factors that make up the image of the institution, effective communication issues are examined and the identity of the institution, the types of the corporate image and the functions of the corporate image are examined with examples.
| Lec. Güliz Müge AKPINAR |
| 1. | Describe the concept of identity |
| 2. | Identify the concept of corporate identity |
| 3. | Explain the historical development of corporate identity |
| 4. | Explain the dimensions of corporate identity |
| 5. | Describe the corporate image |
| 1. | Bakan, Ömer (2005), Kurumsal İmaj, Konya: Tablet Kitabevi. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 4 | 5 | 4 | 4 | 5 | 4 | 2 | 4 | 5 | 4 |
OÇ-2 | 2 | 3 | 3 | 2 | 2 | 2 | 3 | 3 | 3 | 3 |
OÇ-3 | 3 | 5 | 1 | 2 | 3 | 2 | 2 | 5 | ||
OÇ-4 | 3 | 4 | 4 | 2 | 2 | 4 | 2 | 3 | 5 | |
OÇ-5 | 3 | 5 | 3 | 5 | 4 | 2 | 4 | 5 | ||