our students will be more interested in the issues of the country, learn the importance of being a conscious voter and see the intense impact of communication / advertising on persuasion. Political communication campaign consultancy also stands out as a new career field for our students. This course will create awareness and enable our students to turn to this field.

The phenomenon of communication has been used effectively in the political environment in recent years and the election campaigns have started to attract the attention of the society. Election campaigns, which have a very important place in the decision making of voters, are based entirely on communication elements and strategic communication techniques and methods are applied to convince the voter. Communication methods used in public relations, advertising, interpersonal communication, and election campaigns will be discussed in detail in this course and how communication is shaped in the political environment will be revealed. Advertising is often described as a phenomenon used in the promotion of products and services, and its role in the political arena remains in the background. In the course, political advertising will be highlighted, its effect on voter choice will be emphasized and effective political advertising campaign implemented in various local and general elections in Turkey will be discussed in detail.