Information Package / Course Catalogue
Corporate Identity
Course Code: HİRY520
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Students taking this course will be able to recognize the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and be able to practice in the sector.

Course Content

The content of the course is to deal with the concepts such as corporate strategy, corporate culture, corporate personality and corporate identity.

Name of Lecturer(s)
Lec. Güliz Müge AKPINAR
Learning Outcomes
1.Identify the concepts of corporate identity, corporate image, corporate strategy, corporate culture theoretically.
2.Will be able to explain the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and analyze the relationship between them.
3.Will be able to identify and express the elements of corporate culture and corporate identity.
4.Design the corporate identity and corporate communication plans of an organization.
5.Will be able to design corporate strategy plans to design the corporate identity of an organization.
Recommended or Required Reading
1.Corporate Identity and Brand for Beginners, Pınar Seden Meral
2.Lecture Notes
Weekly Detailed Course Contents
Week 1 - Theoretical
An overview of the concept of corporate identity.
Week 2 - Theoretical
Corporate identity concept and corporate image concept.
Week 3 - Theoretical
Corporate identity concept and corporate image concept.
Week 4 - Theoretical
The concepts of corporate strategy and corporate culture and their relationship with each other.
Week 5 - Theoretical
The concepts of corporate strategy and corporate culture and their relationship with each other.
Week 6 - Theoretical
The concepts of corporate strategy and corporate culture and their relationship with each other.
Week 7 - Theoretical
General Overview
Week 8 - Intermediate Exam
Midterm Exams
Week 9 - Theoretical
Concepts of corporate personality and corporate identity and their relationship with each other.
Week 10 - Theoretical
Concepts of corporate personality and corporate identity and their relationship with each other.
Week 11 - Theoretical
Types of corporate identity and historical development of corporate identity.
Week 12 - Theoretical
Visual identity components of an organization (name of the organization, logos and symbols, color, corporate slogans, letter-text character).
Week 13 - Theoretical
Visual identity components of an organization (name of the organization, logos and symbols, color, corporate slogans, letter-text character).
Week 14 - Theoretical
The process of corporate identity formation and the increasing importance of corporate identity.
Week 15 - Final Exam
Final Exams
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory132365
Midterm Examination129130
Final Examination129130
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
5
4
5
4
4
5
4
5
5
4
OÇ-2
4
5
4
4
5
4
4
4
4
OÇ-3
4
5
5
4
5
4
5
4
4
4
OÇ-4
3
3
4
5
4
4
4
4
4
4
OÇ-5
4
4
5
4
4
4
4
4
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026