Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Corporate Identity

Course Code	: HİRY520
Course Type	: Area Elective
Couse Group	: Second Cycle (Master's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 5

Objectives of the Course

Students taking this course will be able to recognize the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and be able to practice in the sector.

Course Content

The content of the course is to deal with the concepts such as corporate strategy, corporate culture, corporate personality and corporate identity.

Name of Lecturer(s)