Information Package / Course Catalogue
| Course Code | : HİRY531 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The concept of persuasion, which forms the basis of communication, will be discussed in the context of various theories and the constituent elements, functions, tools and strategies of this action will be discussed.
The concepts of persuasion and persuasive communication, the function and elements of the persuasion process, persuasive elements and characteristics, the persuasion theories and persuasion strategies that change attitudes,
| Assoc. Prof. Yelda Özlem KÖLGELİER |
| 1. | Learn the concept and functions of persuasion |
| 2. | Persuasion and manipulation cases can be compared |
| 3. | Persuasion and manipulation phenomena can be solved by visual semiology and text analysis methods. |
| 4. | The importance of the concept of persuasion, which plays an important role in the different disciplines hosted by the communication act |
| 5. | By analyzing visual, audiovisual and linguistic texts through a method, constructor elements will be determined. |
| 1. | Robert B. CIALDINI; İknanın Psikolojisi Teori ve Pratik Bir Arada, Medicat Yayınları. |
| 2. | Mark GOULSTON; İknanın Anahtarı, Mediacat Yayınları. |
| 3. | Demet GÜRÜZ- Ayşen TEMEL EĞİNLİ; İkna Olmak, Detay Yayıncılık. |
| 4. | Özcan KÖKNEL; İnsanı Anlamak, Postiga Yayınları. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 5 | 4 | 5 | 5 | 4 | 5 | 4 | 4 | 5 | 4 |
OÇ-2 | 5 | 5 | 4 | 3 | 5 | 5 | 4 | 3 | 5 | 4 |
OÇ-3 | 5 | 5 | 4 | 5 | 4 | 3 | 5 | 3 | 5 | |
OÇ-4 | 3 | 5 | 3 | 2 | 4 | 4 | 5 | 4 | 5 | 5 |
OÇ-5 | 3 | 3 | 4 | 3 | 4 | 2 | 3 | 4 | 4 | |