Information Package / Course Catalogue
Persuasion Strategies
Course Code: HİRY531
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The concept of persuasion, which forms the basis of communication, will be discussed in the context of various theories and the constituent elements, functions, tools and strategies of this action will be discussed.

Course Content

The concepts of persuasion and persuasive communication, the function and elements of the persuasion process, persuasive elements and characteristics, the persuasion theories and persuasion strategies that change attitudes,

Name of Lecturer(s)