To give information about the public relations understanding which is nourished from the mainstream tradition and the critical approaches that the critical tradition brings to the public relations knowledge accumulation (definition, development of theory, methodological preferences, etc.), the way of doing business, the forms of organization, the differences between the two approaches through various studies / applications. The aim of this course is to exemplify.

Analyze the public relations approach which is nourished from mainstream communication studies and the public relations approach that is nourished from critical tradition comparatively.