Information Package / Course Catalogue
| Course Code | : HİRY538 |
| Course Type | : Required |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
To give information about the public relations understanding which is nourished from the mainstream tradition and the critical approaches that the critical tradition brings to the public relations knowledge accumulation (definition, development of theory, methodological preferences, etc.), the way of doing business, the forms of organization, the differences between the two approaches through various studies / applications. The aim of this course is to exemplify.
Analyze the public relations approach which is nourished from mainstream communication studies and the public relations approach that is nourished from critical tradition comparatively.
| Prof. Hatice Hale BOZKURT |
| 1. | Analyze the public relations approach which is nourished from mainstream communication studies and the public relations approach that is nourished from critical tradition comparatively. |
| 2. | Define the mainstream public relations approach. |
| 3. | Define the critical public relations approach |
| 4. | Interprets the mainstream public relations and critical public relations approaches. |
| 5. | Propaganda matches the relationship between consent production and public relations |
| 1. | Grunig, James E. ve John White (2005) Halkla İlişkiler Kuram ve Uygulamasında Dünya Görüşlerinin Etkisi (der) James E. Grunig, Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, s: 43-78. (der) Güz, H. ve S.Y. Becerikli (2004) Halkla İlişkilerde Seçme Yazılar: Alana İlişkin Bir Derleme, Alban: Ankara. L’Etang, Jacquie ve Magda Pieczka (2002) Halkla İlişkilerde Eleştirel Yaklaşımlar, Vadi Yayınları, Ankara. Yıldırım Becerikli, S., “Uluslararası Halkla İlişkiler Alanına İlişkin Bir Tanım ve Model Arayışı”, TODAIE, Amme İdaresi Dergisi, 39 (3), 55-69, (2006). Yıldırım Becerikli, S., " Halkla İlişkiler Disiplininin ve Tanımlarının Eleştirel Bir Yaklaşımla Analizi, İletişim Dergisi, 12, 47-66,(2001). Yıldırım Becerikli, S., "Kurum İçi Halkla İlişkiler Faaliyetleri için Alternatif Bir Yöntem: Sosyodrama" , Selçuk İletişim, 2(3), 138-148, (2002). Yıldırım Becerikli, S., “Eleştirel Yaklaşımlar Çerçevesinden Halkla İlişkiler Disiplinine İlişkin Bir Değerlendirme; Amerika ve İngiltere Örnekleri”, (der) Ayla Okay, Mete Çamdereli, Ece Karadoğan, Halkla İlişkiler Kitabı, İstanbul Üni. Yay. No: 4413, İletişim Fk. Yay. No: 12, Emek Matbaacılık,13-23,İstanbul, (2003). |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 4 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 3 |
OÇ-2 | 5 | 5 | 4 | 5 | 5 | 4 | 3 | 4 | 4 | 5 |
OÇ-3 | 5 | 4 | 4 | 5 | 5 | 5 | 4 | 5 | 5 | 5 |
OÇ-4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 4 | 5 | 5 |
OÇ-5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 |