The aim of this course is to analyze advertising texts and visuals, which are one of the most important elements of visual culture, through historical context and to provide students with a critical visual literacy perspective.

Within the scope of this course, the students will be able to analyze the product / service that the advertising communicates with, the target audience, various messages conveyed with visual and verbal elements according to theoretical advertising analysis techniques. Semiotic, psychoanalytic, ideological, sociological and feminist theories of analysis are introduced, and semiotic analysis is directly related to graphic design. The use of classic media such as television, newspapers, magazines, outdoor media, internet and creative media are introduced and the students are followed with new trends in the advertising sector.