Information Package / Course Catalogue
Course Structure Diagram
1. Semester
Course Course Type ECTS
1. Term Master Compulsory Courses Required 13
1. Term Master Elective Courses Area Elective 15
Total ECTS   28
Course Course Type Theory Prt. ECTS
Fields of Specialization I
UZM701
 Required 8 0 8
Research Methods
TUR501
 Required 3 0 5
Course Course Type Theory Prt. ECTS
Sanitation and Tourist Health
TUR522
 Area Elective 3 0 5
Applied Statistics
TUR502
 Area Elective 3 0 5
Analysis of Tourism Market
TUR503
 Area Elective 3 0 5
Organizational Behavior
TUR504
 Area Elective 3 0 5
Tourism Marketing
TUR505
 Area Elective 3 0 5
Behaviour Al Aspects of Tourism
TUR506
 Area Elective 3 0 5
Tourism Policy and Planning
TUR508
 Area Elective 3 0 5
E-Tourism
TUR509
 Area Elective 3 0 5
Financial Management in Tourism Business
TUR510
 Area Elective 3 0 5
Travel Agency Management
TUR511
 Area Elective 3 0 5
Human Resources Management in Tourism Business
TUR512
 Area Elective 3 0 5
Historical Geography
TUR513
 Area Elective 3 0 5
Anatolian Civilizations II
TUR516
 Area Elective 3 0 5
Mythology
TUR517
 Area Elective 3 0 5
Management and Organization in Hospitality Industry
TUR519
 Area Elective 3 0 5
Anatolia in Turkish-Islamic Period
TUR520
 Area Elective 3 0 5
Food and Beverage Management
TUR521
 Area Elective 3 0 5
Destination Publicity
TUR523
 Area Elective 3 0 5
Stylistic in Food and Baverage
TUR525
 Area Elective 3 0 5
Special Interest Tourism
TUR530
 Area Elective 3 0 5
Project Management
TUR532
 Area Elective 3 0 5
Brand Management in Tourism Businesses
TUR533
 Area Elective 3 0 5
Contemporary Management Techniques in Tourism Businesses
TUR534
 Area Elective 3 0 5
Modern Marketing Approaches in Tourism Industry
TUR535
 Area Elective 3 0 5
Anatolian Civilizations I
TUR515
 Area Elective 3 0 5
Digitization in Tourism
TUR507
 Area Elective 3 0 5
New Technologies and Cultural Tourism
TUR514
 Area Elective 3 0 5
Sustainable Tourism
TUR526
 Area Elective 3 0 5
Travel and Tourism Market Research
TUR527
 Area Elective 3 0 5
Innovation in Tourism
TUR536
 Area Elective 3 0 5
2. Semester
Course Course Type ECTS
2. Term Master Compulsory Courses Required 12
2. Term Master Elective Courses Area Elective 20
Total ECTS   32
Course Course Type Theory Prt. ECTS
Fields of Specialization II
UZM702
 Required 8 0 8
Seminar
TUR701
 Required 0 2 4
Course Course Type Theory Prt. ECTS
Sanitation and Tourist Health
TUR522
 Area Elective 3 0 5
Applied Statistics
TUR502
 Area Elective 3 0 5
Analysis of Tourism Market
TUR503
 Area Elective 3 0 5
Organizational Behavior
TUR504
 Area Elective 3 0 5
Tourism Marketing
TUR505
 Area Elective 3 0 5
Behaviour Al Aspects of Tourism
TUR506
 Area Elective 3 0 5
Tourism Policy and Planning
TUR508
 Area Elective 3 0 5
E-Tourism
TUR509
 Area Elective 3 0 5
Financial Management in Tourism Business
TUR510
 Area Elective 3 0 5
Travel Agency Management
TUR511
 Area Elective 3 0 5
Human Resources Management in Tourism Business
TUR512
 Area Elective 3 0 5
Historical Geography
TUR513
 Area Elective 3 0 5
Anatolian Civilizations II
TUR516
 Area Elective 3 0 5
Mythology
TUR517
 Area Elective 3 0 5
Management and Organization in Hospitality Industry
TUR519
 Area Elective 3 0 5
Anatolia in Turkish-Islamic Period
TUR520
 Area Elective 3 0 5
Food and Beverage Management
TUR521
 Area Elective 3 0 5
Destination Publicity
TUR523
 Area Elective 3 0 5
Stylistic in Food and Baverage
TUR525
 Area Elective 3 0 5
Special Interest Tourism
TUR530
 Area Elective 3 0 5
Project Management
TUR532
 Area Elective 3 0 5
Brand Management in Tourism Businesses
TUR533
 Area Elective 3 0 5
Contemporary Management Techniques in Tourism Businesses
TUR534
 Area Elective 3 0 5
Modern Marketing Approaches in Tourism Industry
TUR535
 Area Elective 3 0 5
Anatolian Civilizations I
TUR515
 Area Elective 3 0 5
Digitization in Tourism
TUR507
 Area Elective 3 0 5
New Technologies and Cultural Tourism
TUR514
 Area Elective 3 0 5
Sustainable Tourism
TUR526
 Area Elective 3 0 5
Travel and Tourism Market Research
TUR527
 Area Elective 3 0 5
Innovation in Tourism
TUR536
 Area Elective 3 0 5
3. Semester
Course Course Type ECTS
3. Term Required 30
Total ECTS   30
Course Course Type Theory Prt. ECTS
Thesis Study I
TEZ701
 Required 0 1 22
Fields of Specialization III
UZM703
 Required 8 0 8
4. Semester
Course Course Type ECTS
4. Term Required 30
Total ECTS   30
Course Course Type Theory Prt. ECTS
Thesis Study II
TEZ702
 Required 0 1 22
Fields of Specialization IV
UZM704
 Required 8 0 8
Adnan Menderes University - Information Package / Course Catalogue
2026