Information Package / Course Catalogue - Adnan Menderes University

Information Package / Course Catalogue

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Lec. Hüseyin Önlem ERSÖZ

Course Structure Diagram

1. Semester

Course	Course Type	ECTS
1st semester program required courses	Required	22
1st semester program elective courses	Area Elective	6
Non-Program Elective Courses	Non Departmental Elective	2
Total ECTS		30

	Course	Course Type	Theory	Prt.	ECTS
	Business Administration İYP101	Required	3	0	4
	Marketing Principles- I PMP103	Required	3	0	5
	Commercial Mathematics PMP101	Required	2	0	3
	Introduction to Economics DIT101	Required	3	0	4
	Principles of Atatürk and History of Turkish Revolution I AI103	Required	2	0	2
	Turkish Language I TD103	Required	2	0	2
	English Through Skills I YD103	Required	2	0	2

	Course	Course Type	Theory	Prt.	ECTS
	Research Methods and Techniques PMP109	Area Elective	2	0	3
	New Marketing Trends PMP111	Area Elective	2	0	3
	Turkey's Trade Partners and New Markets DIT222	Area Elective	2	0	3
	Services Marketing PMP113	Area Elective	2	0	3

	Course	Course Type	Theory	Prt.	ECTS
	The History of Jewelry Art KTT207	Non Departmental Elective	2	0	2
	Bijouterie Design KTT242	Non Departmental Elective	1	1	2
	Human Rights and Democracy DIT117	Non Departmental Elective	2	0	2
	Local Governments DIT120	Non Departmental Elective	2	0	2
	Traditional Handicrafts MDA226	Non Departmental Elective	1	1	2
	Ceramic Back Shaping MDA228	Non Departmental Elective	1	1	2
	Small Entrepreneurship Management İYP123	Non Departmental Elective	2	0	2
	Time Management MVP234	Non Departmental Elective	2	0	2
	Painting Techniques MRP117	Non Departmental Elective	2	0	2
	Basic Photography MRP128	Non Departmental Elective	2	0	2
	Presentation Techniques İYP218	Non Departmental Elective	1	1	2
	European Union and Tourism KTO121	Non Departmental Elective	2	0	2
	Of Ottoman History From Emirate to State İYP240	Non Departmental Elective	2	0	2
	Turkish States in History İYP242	Non Departmental Elective	2	0	2
	Understanding of Picture Reading İYP241	Non Departmental Elective	2	0	2
	Imitation Jewelry Design KTT115	Non Departmental Elective	1	1	2
	Volunteering Studies İYP125	Non Departmental Elective	1	1	2

2. Semester

Course	Course Type	ECTS
2nd semester program required courses	Required	22
2nd semester program elective courses	Area Elective	6
Non-Program Elective Courses	Non Departmental Elective	2
Total ECTS		30

	Course	Course Type	Theory	Prt.	ECTS
	Consumer Behavior PMP102	Required	3	0	3
	Marketing Principles- II PMP104	Required	3	0	5
	Advertising PMP106	Required	3	0	5
	Commercial Law İYP112	Required	2	0	3
	Principles of Atatürk and History of Turkish Revolution II AI104	Required	2	0	2
	Turkish Language II TD104	Required	2	0	2
	English Through Skills II YD104	Required	2	0	2

	Course	Course Type	Theory	Prt.	ECTS
	Current Economic Problems DIT216	Area Elective	2	0	3
	Brand Management PMP114	Area Elective	2	0	3
	Quality Management Systems İYP201	Area Elective	2	0	3
	Public Finance MVP112	Area Elective	2	0	3
	Logistics Management İYP209	Area Elective	2	0	3

	Course	Course Type	Theory	Prt.	ECTS
	The History of Jewelry Art KTT207	Non Departmental Elective	2	0	2
	Bijouterie Design KTT242	Non Departmental Elective	1	1	2
	Human Rights and Democracy DIT117	Non Departmental Elective	2	0	2
	Local Governments DIT120	Non Departmental Elective	2	0	2
	Traditional Handicrafts MDA226	Non Departmental Elective	1	1	2
	Ceramic Back Shaping MDA228	Non Departmental Elective	1	1	2
	Small Entrepreneurship Management İYP123	Non Departmental Elective	2	0	2
	Time Management MVP234	Non Departmental Elective	2	0	2
	Painting Techniques MRP117	Non Departmental Elective	2	0	2
	Basic Photography MRP128	Non Departmental Elective	2	0	2
	Presentation Techniques İYP218	Non Departmental Elective	1	1	2
	European Union and Tourism KTO121	Non Departmental Elective	2	0	2
	Of Ottoman History From Emirate to State İYP240	Non Departmental Elective	2	0	2
	Turkish States in History İYP242	Non Departmental Elective	2	0	2
	Understanding of Picture Reading İYP241	Non Departmental Elective	2	0	2
	Imitation Jewelry Design KTT115	Non Departmental Elective	1	1	2
	Volunteering Studies İYP125	Non Departmental Elective	1	1	2

3. Semester

Course	Course Type	ECTS
3rd semester program required courses	Required	22
3rd semester program elective courses	Area Elective	6
Non-Program Elective Courses	Non Departmental Elective	2
Total ECTS		30

	Course	Course Type	Theory	Prt.	ECTS
	Marketing Communication Techniques PMP201	Required	4	0	4
	Selling and Sales Force Management PMP203	Required	4	0	6
	Customer Relationship Management PMP205	Required	2	0	3
	Marketing Research PMP207	Required	3	0	3
	Marketing Legislation PMP209	Required	2	0	2
	International Marketing PMP211	Required	2	0	2
	Vocational Foreign Language- I PMP213	Required	2	0	2

	Course	Course Type	Theory	Prt.	ECTS
	Relational Marketing PMP215	Area Elective	2	0	3
	Professional Ethics PMP217	Area Elective	2	0	3
	Turkish Tax System MVP206	Area Elective	2	0	3
	French I KTO105	Area Elective	2	0	3

	Course	Course Type	Theory	Prt.	ECTS
	The History of Jewelry Art KTT207	Non Departmental Elective	2	0	2
	Bijouterie Design KTT242	Non Departmental Elective	1	1	2
	Human Rights and Democracy DIT117	Non Departmental Elective	2	0	2
	Local Governments DIT120	Non Departmental Elective	2	0	2
	Traditional Handicrafts MDA226	Non Departmental Elective	1	1	2
	Ceramic Back Shaping MDA228	Non Departmental Elective	1	1	2
	Small Entrepreneurship Management İYP123	Non Departmental Elective	2	0	2
	Time Management MVP234	Non Departmental Elective	2	0	2
	Painting Techniques MRP117	Non Departmental Elective	2	0	2
	Basic Photography MRP128	Non Departmental Elective	2	0	2
	Presentation Techniques İYP218	Non Departmental Elective	1	1	2
	European Union and Tourism KTO121	Non Departmental Elective	2	0	2
	Of Ottoman History From Emirate to State İYP240	Non Departmental Elective	2	0	2
	Turkish States in History İYP242	Non Departmental Elective	2	0	2
	Understanding of Picture Reading İYP241	Non Departmental Elective	2	0	2
	Imitation Jewelry Design KTT115	Non Departmental Elective	1	1	2
	Volunteering Studies İYP125	Non Departmental Elective	1	1	2

4. Semester

Course	Course Type	ECTS
4th semester program required courses	Required	22
4th semester program elective courses	Area Elective	6
Non-Program Elective Courses	Non Departmental Elective	2
Total ECTS		30

	Course	Course Type	Theory	Prt.	ECTS
	Personal Sales Techniques PMP202	Required	4	0	6
	Retail Management PMP204	Required	2	0	2
	Public Relations PMP206	Required	2	0	3
	Vocational Foreign Language- II PMP210	Required	2	0	2
	Internship PMP212	Required	0	0	6
	Tax Law MVP205	Required	2	0	3

	Course	Course Type	Theory	Prt.	ECTS
	Economy of Turkey DIT217	Area Elective	2	0	3
	Experiential Marketing PMP214	Area Elective	2	0	3
	E-Commerce İYP120	Area Elective	2	0	3
	French II KTO112	Area Elective	2	0	3

	Course	Course Type	Theory	Prt.	ECTS
	The History of Jewelry Art KTT207	Non Departmental Elective	2	0	2
	Bijouterie Design KTT242	Non Departmental Elective	1	1	2
	Human Rights and Democracy DIT117	Non Departmental Elective	2	0	2
	Local Governments DIT120	Non Departmental Elective	2	0	2
	Traditional Handicrafts MDA226	Non Departmental Elective	1	1	2
	Ceramic Back Shaping MDA228	Non Departmental Elective	1	1	2
	Small Entrepreneurship Management İYP123	Non Departmental Elective	2	0	2
	Time Management MVP234	Non Departmental Elective	2	0	2
	Painting Techniques MRP117	Non Departmental Elective	2	0	2
	Basic Photography MRP128	Non Departmental Elective	2	0	2
	Presentation Techniques İYP218	Non Departmental Elective	1	1	2
	European Union and Tourism KTO121	Non Departmental Elective	2	0	2
	Of Ottoman History From Emirate to State İYP240	Non Departmental Elective	2	0	2
	Turkish States in History İYP242	Non Departmental Elective	2	0	2
	Understanding of Picture Reading İYP241	Non Departmental Elective	2	0	2
	Imitation Jewelry Design KTT115	Non Departmental Elective	1	1	2
	Volunteering Studies İYP125	Non Departmental Elective	1	1	2

Person Responsible for Information Package

Lec. Hüseyin Önlem ERSÖZ

Adnan Menderes University - Information Package / Course Catalogue

2026