Information Package / Course Catalogue
Course Structure Diagram
1. Semester
Course Course Type ECTS
1st Semester Required Courses Required 22
1st Semester Area Elective Courses Area Elective 6
1st Semester Outside Elective Courses Non Departmental Elective 2
Total ECTS   30
Course Course Type Theory Prt. ECTS
Basic Mathematics I
MAT183
 Required 2 0 4
Economy
PZL103
 Required 3 0 5
Communication
PZL105
 Required 2 0 5
Business Management I
PZL107
 Required 3 0 4
Principles of Atatürk and History of Turkish Revolution I
AI103
 Required 2 0 2
Turkish Language I
TD103
 Required 2 0 2
English Through Skills I
YD103
 Required 2 0 2
Course Course Type Theory Prt. ECTS
Basic Information Technologies
ENF105
 Area Elective 3 0 4
Research Methods and Techniques
PZL109
 Area Elective 3 0 3
Ethics of Occupation
HAT153
 Area Elective 2 0 3
Statistics
PZL111
 Area Elective 3 0 3
Course Course Type Theory Prt. ECTS
Food Safety
LVS256
 Non Departmental Elective 2 0 2
Ethics of Occupation
HAT153
 Non Departmental Elective 2 0 3
Public Relations at Management
HAT156
 Non Departmental Elective 2 0 2
Human Resources Management
HAT205
 Non Departmental Elective 2 0 2
Work Safety
İSÜ105
 Non Departmental Elective 2 0 2
Environment Protection
İSÜ155
 Non Departmental Elective 2 0 2
Ethics of Occupation
İSÜ252
 Non Departmental Elective 2 0 2
Quality Management Systems
İSÜ256
 Non Departmental Elective 2 0 2
Public Health
LVS155
 Non Departmental Elective 2 0 3
Protocol
HAT257
 Non Departmental Elective 2 0 3
Slaughter and Evaluation
BKY253
 Non Departmental Elective 2 0 2
Training of Dogs
BKY252
 Non Departmental Elective 2 0 2
Industry Psychology
HAT258
 Non Departmental Elective 2 0 3
2. Semester
Course Course Type ECTS
2nd Semester Required Courses Required 24
2nd Semester Area Elective Courses Area Elective 4
2nd Semester Outside Elective Courses Non Departmental Elective 2
Total ECTS   30
Course Course Type Theory Prt. ECTS
Selling Management
PZL102
 Required 4 2 12
Marketing Principles
PZL104
 Required 4 0 6
Principles of Atatürk and History of Turkish Revolution II
AI104
 Required 2 0 2
Turkish Language II
TD104
 Required 2 0 2
English Through Skills II
YD104
 Required 2 0 2
Course Course Type Theory Prt. ECTS
Trademark Management
PZL108
 Area Elective 2 0 2
Global Marketing
PZL112
 Area Elective 2 0 2
Supply Chain Management
PZL106
 Area Elective 2 0 2
Quality Management Systems
PZL110
 Area Elective 2 0 2
Course Course Type Theory Prt. ECTS
Food Safety
LVS256
 Non Departmental Elective 2 0 2
Ethics of Occupation
HAT153
 Non Departmental Elective 2 0 3
Public Relations at Management
HAT156
 Non Departmental Elective 2 0 2
Human Resources Management
HAT205
 Non Departmental Elective 2 0 2
Work Safety
İSÜ105
 Non Departmental Elective 2 0 2
Environment Protection
İSÜ155
 Non Departmental Elective 2 0 2
Ethics of Occupation
İSÜ252
 Non Departmental Elective 2 0 2
Quality Management Systems
İSÜ256
 Non Departmental Elective 2 0 2
Public Health
LVS155
 Non Departmental Elective 2 0 3
Protocol
HAT257
 Non Departmental Elective 2 0 3
Slaughter and Evaluation
BKY253
 Non Departmental Elective 2 0 2
Training of Dogs
BKY252
 Non Departmental Elective 2 0 2
Industry Psychology
HAT258
 Non Departmental Elective 2 0 3
3. Semester
Course Course Type ECTS
3rd Semester Required Courses Required 22
3rd Semester Area Elective Courses Area Elective 6
3rd Semester Outside Elective Courses Non Departmental Elective 2
Total ECTS   30
Course Course Type Theory Prt. ECTS
Marketing Communication Techniques
PZL201
 Required 4 0 4
Sales Zone Planing
PZL203
 Required 2 0 7
Customer Relationship Management
PZL205
 Required 2 0 4
Marketing Research
PZL207
 Required 3 0 3
Marketing Legislation
PZL209
 Required 2 0 2
Electronic Marketing
PZL211
 Required 2 0 2
Course Course Type Theory Prt. ECTS
Consumer Behavior
PZL213
 Area Elective 3 0 3
General Accounting
PZL215
 Area Elective 2 2 3
Modern Marketing Techniques
PZL219
 Area Elective 3 0 3
Relationship Marketing
PZL217
 Area Elective 3 0 3
Course Course Type Theory Prt. ECTS
Food Safety
LVS256
 Non Departmental Elective 2 0 2
Ethics of Occupation
HAT153
 Non Departmental Elective 2 0 3
Public Relations at Management
HAT156
 Non Departmental Elective 2 0 2
Human Resources Management
HAT205
 Non Departmental Elective 2 0 2
Work Safety
İSÜ105
 Non Departmental Elective 2 0 2
Environment Protection
İSÜ155
 Non Departmental Elective 2 0 2
Ethics of Occupation
İSÜ252
 Non Departmental Elective 2 0 2
Quality Management Systems
İSÜ256
 Non Departmental Elective 2 0 2
Public Health
LVS155
 Non Departmental Elective 2 0 3
Protocol
HAT257
 Non Departmental Elective 2 0 3
Slaughter and Evaluation
BKY253
 Non Departmental Elective 2 0 2
Training of Dogs
BKY252
 Non Departmental Elective 2 0 2
Industry Psychology
HAT258
 Non Departmental Elective 2 0 3
4. Semester
Course Course Type ECTS
4th Semester Required Courses Required 22
4th Semester Area Elective Courses Area Elective 6
4th Semester Outside Elective Courses Non Departmental Elective 2
Total ECTS   30
Course Course Type Theory Prt. ECTS
Internship
PZL200
 Required 0 2 6
Sales Force Training
PZL202
 Required 4 0 9
Retail Management
PZL204
 Required 3 0 7
Course Course Type Theory Prt. ECTS
Computerized Accounting Applications
PZL210
 Area Elective 2 2 3
Advertising
PZL212
 Area Elective 2 2 3
Marketing Experience
PZL206
 Area Elective 2 2 3
Applied to Electronic Marketing
PZL208
 Area Elective 2 2 3
Course Course Type Theory Prt. ECTS
Food Safety
LVS256
 Non Departmental Elective 2 0 2
Ethics of Occupation
HAT153
 Non Departmental Elective 2 0 3
Public Relations at Management
HAT156
 Non Departmental Elective 2 0 2
Human Resources Management
HAT205
 Non Departmental Elective 2 0 2
Work Safety
İSÜ105
 Non Departmental Elective 2 0 2
Environment Protection
İSÜ155
 Non Departmental Elective 2 0 2
Ethics of Occupation
İSÜ252
 Non Departmental Elective 2 0 2
Quality Management Systems
İSÜ256
 Non Departmental Elective 2 0 2
Public Health
LVS155
 Non Departmental Elective 2 0 3
Protocol
HAT257
 Non Departmental Elective 2 0 3
Slaughter and Evaluation
BKY253
 Non Departmental Elective 2 0 2
Training of Dogs
BKY252
 Non Departmental Elective 2 0 2
Industry Psychology
HAT258
 Non Departmental Elective 2 0 3
Adnan Menderes University - Information Package / Course Catalogue
2026