Information Package / Course Catalogue
Course Structure Diagram
1. Semester
Course Course Type ECTS
1st Academic Term Compulsory Courses Required 22
1st Academic Term Programme Elective Cource Area Elective 6
Out of Program Electives Cource Non Departmental Elective 2
Total ECTS   30
Course Course Type Theory Prt. ECTS
Business Management - I
PAR105
Required 4 0 4
Commercial Mathematics
PAR107
Required 2 0 3
Principles of Marketing
PAR101
Required 4 0 4
Economy
PAR109
Required 3 0 3
Turkish Language
TD101
Required 4 0 4
English Through Skills
YD101
Required 4 0 4
Course Course Type Theory Prt. ECTS
General Accounting
PAR121
Area Elective 2 0 3
Communication
PAR123
Area Elective 2 0 3
Behavior Science
PAR125
Area Elective 2 0 3
Quality Management Systems
PAR127
Area Elective 2 0 3
Information and Document Management
PAR129
Area Elective 2 0 2
Professional Writing Skills
PAR131
Area Elective 2 0 2
Information and Communication Technologies
PAR133
Area Elective 1 2 2
Volunteering Studies
PAR135
Area Elective 1 2 4
Course Course Type Theory Prt. ECTS
Entrepreneurship
İŞT207
Non Departmental Elective 2 0 2
Public Relations
İŞT209
Non Departmental Elective 2 0 2
Occupational Ethics
İŞT254
Non Departmental Elective 2 0 2
Professional Foreign Language-I
MRS292
Non Departmental Elective 2 0 2
Web Design
BPR184
Non Departmental Elective 2 0 2
Professional Foreign Language-II
MRS293
Non Departmental Elective 2 0 2
Business Writing Techniques
BYA181
Non Departmental Elective 2 0 2
Effective Presentation Techniques
BYA182
Non Departmental Elective 2 0 2
Traffic İnformation
OTT181
Non Departmental Elective 2 0 2
Innroduction to Automotive İnformation
OTT182
Non Departmental Elective 2 0 2
The Environment, Recycling and Waste
İNA181
Non Departmental Elective 2 0 2
Building Electrical Installation
ELT183
Non Departmental Elective 2 0 2
Basic Sewing Techniques
GİY181
Non Departmental Elective 1 1 2
Child Mental Health
İÇG182
Non Departmental Elective 2 0 2
Human-Computer Interaction
BPR189
Non Departmental Elective 2 0 2
Applications of Mathematics
MKE190
Non Departmental Elective 2 0 2
History of Turkish Cinema
BMY181
Non Departmental Elective 2 0 2
Introduction to Social Media
BMY183
Non Departmental Elective 2 0 2
Turkish Folk Dance
ÖGK228
Non Departmental Elective 1 1 2
Persuasive Communication
BMY003
Non Departmental Elective 2 0 2
Human Rights Law
BYA183
Non Departmental Elective 2 0 2
Social Responsibility Projects
BYA184
Non Departmental Elective 2 0 2
Financial Literacy
İŞT180
Non Departmental Elective 2 0 2
Struggling With Addiction
ADG102
Non Departmental Elective 2 0 2
Personal Development
İŞT186
Non Departmental Elective 2 0 2
Fire Safety
OTT184
Non Departmental Elective 2 0 2
Fashıon And Clothıng In Hıstorıcal Process
MVU191
Non Departmental Elective 2 0 2
2. Semester
Course Course Type ECTS
2nd Academic Term Compulsory Courses Required 24
2nd Academic Term Programme Elective Cource Area Elective 4
Out of Program Electives Cource Non Departmental Elective 2
Total ECTS   30
Course Course Type Theory Prt. ECTS
Principles of Marketing - II
PAR108
Required 4 0 4
Business Management-II
PAR110
Required 4 0 4
Research Methods and Techniques
PAR122
Required 3 0 4
Consumer Behavior
PAR112
Required 3 0 4
Career Planining
KP101
Required 1 0 2
Occupational Health and Safety
İSG103
Required 2 0 2
Principles of Atatürk and History of Turkish Revolution
AI101
Required 4 0 4
Course Course Type Theory Prt. ECTS
Statistics
PAR124
Area Elective 2 0 4
Presentation Techniques
PAR126
Area Elective 2 0 2
Environmental Protection
PAR128
Area Elective 2 0 2
Professional Ethics
PAR130
Area Elective 2 0 2
Effective Speaking and Persuasion
PAR132
Area Elective 2 0 2
Commercial Law
PAR134
Area Elective 2 0 2
Human Resources Management
PAR136
Area Elective 2 0 4
Marketing Legislation
PAR120
Area Elective 2 0 2
Course Course Type Theory Prt. ECTS
Entrepreneurship
İŞT207
Non Departmental Elective 2 0 2
Public Relations
İŞT209
Non Departmental Elective 2 0 2
Occupational Ethics
İŞT254
Non Departmental Elective 2 0 2
Professional Foreign Language-I
MRS292
Non Departmental Elective 2 0 2
Web Design
BPR184
Non Departmental Elective 2 0 2
Professional Foreign Language-II
MRS293
Non Departmental Elective 2 0 2
Business Writing Techniques
BYA181
Non Departmental Elective 2 0 2
Effective Presentation Techniques
BYA182
Non Departmental Elective 2 0 2
Traffic İnformation
OTT181
Non Departmental Elective 2 0 2
Innroduction to Automotive İnformation
OTT182
Non Departmental Elective 2 0 2
The Environment, Recycling and Waste
İNA181
Non Departmental Elective 2 0 2
Building Electrical Installation
ELT183
Non Departmental Elective 2 0 2
Basic Sewing Techniques
GİY181
Non Departmental Elective 1 1 2
Child Mental Health
İÇG182
Non Departmental Elective 2 0 2
Human-Computer Interaction
BPR189
Non Departmental Elective 2 0 2
Applications of Mathematics
MKE190
Non Departmental Elective 2 0 2
History of Turkish Cinema
BMY181
Non Departmental Elective 2 0 2
Introduction to Social Media
BMY183
Non Departmental Elective 2 0 2
Turkish Folk Dance
ÖGK228
Non Departmental Elective 1 1 2
Persuasive Communication
BMY003
Non Departmental Elective 2 0 2
Human Rights Law
BYA183
Non Departmental Elective 2 0 2
Social Responsibility Projects
BYA184
Non Departmental Elective 2 0 2
Financial Literacy
İŞT180
Non Departmental Elective 2 0 2
Struggling With Addiction
ADG102
Non Departmental Elective 2 0 2
Personal Development
İŞT186
Non Departmental Elective 2 0 2
Fire Safety
OTT184
Non Departmental Elective 2 0 2
Fashıon And Clothıng In Hıstorıcal Process
MVU191
Non Departmental Elective 2 0 2
3. Semester
Course Course Type ECTS
3rd Academic Term Compulsory Courses Required 24
3rd Academic Term Programme Elective Cource Area Elective 4
Out of Program Electives Cource Non Departmental Elective 2
Total ECTS   30
Course Course Type Theory Prt. ECTS
Brand Management
PAR215
Required 3 0 3
Marketing Research
PAR217
Required 2 1 4
Service Marketing
PAR221
Required 3 0 4
Field Sales Planning
PAR267
Required 1 2 4
Professional English
PAR223
Required 2 0 2
Sales Management
PAR231
Required 3 1 4
Customer Relationship Management
PAR239
Required 3 0 3
Course Course Type Theory Prt. ECTS
Market Marketing
PAR257
Area Elective 2 0 2
Logistics
PAR259
Area Elective 3 0 2
Export and Import Management
PAR261
Area Elective 2 0 2
Project Management
PAR263
Area Elective 2 1 2
Supply Chain Management
PAR265
Area Elective 2 0 2
Global Marketing
PAR269
Area Elective 3 0 4
Current Marketing Approaches
PAR271
Area Elective 3 0 4
Experiential Marketing
PAR273
Area Elective 2 0 2
Course Course Type Theory Prt. ECTS
Entrepreneurship
İŞT207
Non Departmental Elective 2 0 2
Public Relations
İŞT209
Non Departmental Elective 2 0 2
Occupational Ethics
İŞT254
Non Departmental Elective 2 0 2
Professional Foreign Language-I
MRS292
Non Departmental Elective 2 0 2
Web Design
BPR184
Non Departmental Elective 2 0 2
Professional Foreign Language-II
MRS293
Non Departmental Elective 2 0 2
Business Writing Techniques
BYA181
Non Departmental Elective 2 0 2
Effective Presentation Techniques
BYA182
Non Departmental Elective 2 0 2
Traffic İnformation
OTT181
Non Departmental Elective 2 0 2
Innroduction to Automotive İnformation
OTT182
Non Departmental Elective 2 0 2
The Environment, Recycling and Waste
İNA181
Non Departmental Elective 2 0 2
Building Electrical Installation
ELT183
Non Departmental Elective 2 0 2
Basic Sewing Techniques
GİY181
Non Departmental Elective 1 1 2
Child Mental Health
İÇG182
Non Departmental Elective 2 0 2
Human-Computer Interaction
BPR189
Non Departmental Elective 2 0 2
Applications of Mathematics
MKE190
Non Departmental Elective 2 0 2
History of Turkish Cinema
BMY181
Non Departmental Elective 2 0 2
Introduction to Social Media
BMY183
Non Departmental Elective 2 0 2
Turkish Folk Dance
ÖGK228
Non Departmental Elective 1 1 2
Persuasive Communication
BMY003
Non Departmental Elective 2 0 2
Human Rights Law
BYA183
Non Departmental Elective 2 0 2
Social Responsibility Projects
BYA184
Non Departmental Elective 2 0 2
Financial Literacy
İŞT180
Non Departmental Elective 2 0 2
Struggling With Addiction
ADG102
Non Departmental Elective 2 0 2
Personal Development
İŞT186
Non Departmental Elective 2 0 2
Fire Safety
OTT184
Non Departmental Elective 2 0 2
Fashıon And Clothıng In Hıstorıcal Process
MVU191
Non Departmental Elective 2 0 2
4. Semester
Course Course Type ECTS
4th Academic Term Compulsory Courses Required 20
4th Academic Term Programme Elective Cource Area Elective 8
Out of Program Electives Cource Non Departmental Elective 2
Total ECTS   30
Course Course Type Theory Prt. ECTS
Marketing Communication Techniques
PAR210
Required 3 0 4
Retail Management
PAR230
Required 3 0 4
Electronic Marketing
PAR232
Required 2 1 2
Advertising
PAR234
Required 2 1 2
Internship
STAJ103
Required 0 2 8
Course Course Type Theory Prt. ECTS
Social Marketing
PAR212
Area Elective 2 0 2
Social Media Marketing
PAR214
Area Elective 2 1 4
Direct Marketing
PAR216
Area Elective 2 0 2
Entrepreneurship
PAR218
Area Elective 2 1 4
Digital Marketing
PAR220
Area Elective 2 0 2
Public Relations
PAR222
Area Elective 2 0 2
Innovation Management
PAR224
Area Elective 2 0 2
Production Management
PAR226
Area Elective 3 0 4
Crisis Management
PAR228
Area Elective 2 0 2
Salesforce Training
PAR240
Area Elective 2 1 4
Course Course Type Theory Prt. ECTS
Entrepreneurship
İŞT207
Non Departmental Elective 2 0 2
Public Relations
İŞT209
Non Departmental Elective 2 0 2
Occupational Ethics
İŞT254
Non Departmental Elective 2 0 2
Professional Foreign Language-I
MRS292
Non Departmental Elective 2 0 2
Web Design
BPR184
Non Departmental Elective 2 0 2
Professional Foreign Language-II
MRS293
Non Departmental Elective 2 0 2
Business Writing Techniques
BYA181
Non Departmental Elective 2 0 2
Effective Presentation Techniques
BYA182
Non Departmental Elective 2 0 2
Traffic İnformation
OTT181
Non Departmental Elective 2 0 2
Innroduction to Automotive İnformation
OTT182
Non Departmental Elective 2 0 2
The Environment, Recycling and Waste
İNA181
Non Departmental Elective 2 0 2
Building Electrical Installation
ELT183
Non Departmental Elective 2 0 2
Basic Sewing Techniques
GİY181
Non Departmental Elective 1 1 2
Child Mental Health
İÇG182
Non Departmental Elective 2 0 2
Human-Computer Interaction
BPR189
Non Departmental Elective 2 0 2
Applications of Mathematics
MKE190
Non Departmental Elective 2 0 2
History of Turkish Cinema
BMY181
Non Departmental Elective 2 0 2
Introduction to Social Media
BMY183
Non Departmental Elective 2 0 2
Turkish Folk Dance
ÖGK228
Non Departmental Elective 1 1 2
Persuasive Communication
BMY003
Non Departmental Elective 2 0 2
Human Rights Law
BYA183
Non Departmental Elective 2 0 2
Social Responsibility Projects
BYA184
Non Departmental Elective 2 0 2
Financial Literacy
İŞT180
Non Departmental Elective 2 0 2
Struggling With Addiction
ADG102
Non Departmental Elective 2 0 2
Personal Development
İŞT186
Non Departmental Elective 2 0 2
Fire Safety
OTT184
Non Departmental Elective 2 0 2
Fashıon And Clothıng In Hıstorıcal Process
MVU191
Non Departmental Elective 2 0 2
Adnan Menderes University - Information Package / Course Catalogue
2026